Job Title: Marketing Coordinator

Overview:

We are seeking a dynamic and proactive Marketing Coordinator to join our team. The Marketing Coordinator will play a pivotal role in supporting our marketing efforts across various channels and initiatives. The ideal candidate will be organized, creative, and possess strong communication skills. This role offers an exciting opportunity to contribute to the growth and success of our brand through innovative marketing strategies.

Key Responsibilities:

1. Campaign Coordination: Assist in the planning, execution, and tracking of marketing campaigns across digital and traditional channels.
2. Content Development: Collaborate with the marketing team to create engaging content for social media, email marketing, website, and other platforms.
3. Social Media Management: Manage and maintain our social media presence, including content creation, scheduling, monitoring, and engagement.
4. Market Research: Conduct market research and competitor analysis to identify trends, opportunities, and best practices.
5. Event Support: Provide support in organizing and promoting events, trade shows, and other promotional activities.
6. Email Marketing: Help develop and execute email marketing campaigns, including content creation, list segmentation, and performance analysis.
7. Cross-Functional Collaboration: Work closely with other departments such as sales, product development, and customer service to ensure alignment of marketing activities with overall business objectives.
8. Administrative Tasks: Provide general administrative support to the marketing team, including scheduling meetings, managing calendars, and organizing files and documents.

Qualifications:

• Strong written and verbal communication skills.
• Proficiency in Microsoft Office suite and familiarity with graphic design software (e.g., Adobe Creative Suite).
• Knowledge of social media platforms, email marketing tools, and web analytics.
• Ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment.
• Creative thinking and problem-solving skills.
• Strong attention to detail and organizational skills.