California State University, Fresno Foundation

MARKETING AND COMMUNICATIONS COORDINATOR – STUDENT UNIONS
JOB ANNOUNCEMENT #23-543

POSITION SUMMARY: Full-time, benefited position available for the Student Union through the California State University, Fresno Foundation. This position provides strategic direction and implementation of an integrated and multifaceted marketing and communications operation for the events, services, and facilities of the Student Involvement Office, including the Student Unions. This position will supervise a team of student graphic designers and marketing staff and will collaborate with student leaders, staff and other stakeholders related to conceptualizing and executing campaigns to market student life/student involvement opportunities at Fresno State.

ESSENTIAL JOB FUNCTIONS: Under the general supervision of the Associate Director of Student Involvement, the Marketing and Communications Coordinator will be responsible for the following:

• Develop strategic vision and implement plan for marketing and branding of events, services and facilities associated with the Student Involvement office, providing marketing support for:

o Fresno State Welcome Week, Spotlight Events and Homecoming including the larger collaborative efforts between University marketing and communications staff as well as other areas have become necessary to deliver on the expected experience for this tradition.

o Leadership and Social Justice Programs, featuring a wider array of subjects and programming to promote cultural competency and social awareness through creative content and communications.

o Leave Your Mark, serving in a more integral role in the administration of the Student Involvement leadership board recruitment campaign by planning, implementing, and supporting campaign logistics and advising for participating leadership boards.

o Fraternity and Sorority Life, fostering a stronger relationship between Student Involvement and the recruitment committees by reimaging the format, design, and functionality of marketing materials to better support their branding efforts in order to provide nuanced and high-quality final products.

o Off-Campus Student Life (OCSL), supporting the digital presence and communications efforts of this new programming board and commuter student resource area.

o Student Union Board of Directors – this includes advising and supporting the efforts of the Public Relations and Marketing Committee to develop content and messaging to align with the Diversity and Inclusion Committee's interests and projects.

o Fresno State Vintage Days, reimagining event signage, programs, advertising budgeting and research, development tactics and materials and reporting efforts (to measure the success of advertising for donors). Involvement in the planning and discussion with potential sponsors to encourage partnering with Vintage Days.

• Serve as an advisor for student leaders and professional staff members, providing guidance and support with marketing and communications needs for event and services promotion.

• Recruit, manage and supervise student graphic designers/student employees in the design, layout and production of publications, brochures, posters, banners, presentations, website imagery, calendars, videos, signage and other promotional or marketing materials.

• Oversee distribution of marketing materials.
• Understand and enforce departmental compliance with University design and branding guidelines, policies and procedures; Maintains contact and serves as liaison with Brand

Strategy and Marketing, Collegiate Licensing and University Communications.

• Write copy for advertisements, brochures, press releases and other communications vehicles.

• Manage updates and posting on all social media platforms associated with the department.
• Maintain and update Student Involvement/SU website and ensure accurate, timely, engaging, and interactive content.
• Plan and execute promotional events in collaboration with vendors, service centers, student groups and professional staff.
• Develop guidelines, fee structure and procedure for request & delivery of graphic design/marketing services for stakeholders.
• Provide training and development to student leaders and employees relative to marketing and public relations.
• Coordinate photography and film/video shoots for departmental events as needed.
• Assist with assessment and evaluation of programs and services.
• Attend weekly Student Involvement staff meetings and represent the office at designated committee meetings and with campus stakeholders and service offices.
• Other duties as assigned.

POSITION REQUIREMENTS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Minimum of a Bachelor’s degree in marketing, communications, public relations, or a closely related field.
• Minimum of three (3) years professional work experience in marketing, communications, or graphic design field.
• Experience leading and supervising creative teams (graphic designers, copywriters) and developing integrated marketing plans or campaigns is strongly preferred.
• Experience working with college students in a higher education setting highly desired or working in a University setting.
• Proficiency with website content management software, Adobe InDesign, Illustrator,
• Photoshop, Dreamweaver and other design software, Microsoft Office Suite and social media applications.

• Experience producing variety of print and electronic media promotional materials and items.

COMPENSATION: $19.23 per hour ($40,000.00 annual). Benefits include medical, dental, vision, life insurance and 401K, vacation, sick, and holiday pay.

DEADLINE: Application review begins on January 2, 2024; open until filled.

TO APPLY: Please visit the Auxiliary Human Resources page at https://auxiliary.fresnostate.edu/association/hr/employment-opportunities.html for job announcement and application. Applications may be mailed, emailed, faxed, or delivered in person:

California State University, Fresno
Auxiliary Human Resources
2771 E. Shaw Ave. (there is no suite number)
Fresno, CA 93710 Fax: (559) 278-0988

E-mail completed application & resume to: HRAUX@LISTSERV.csufresno.edu

RESUMES WILL NOT BE ACCEPTED WITHOUT A COMPLETED APPLICATION
California State University, Fresno is a smoke free campus. For more information, please click http://fresnostate.edu/adminserv/smokefree/index.html

Employment for this position is by the California State University, Fresno Foundation. This is not a State of California position.
AN AFFIRMATIVE ACTION/EQUAL OPPORTUNITY/ADA EMPLOYER

Job Type: Full-time

Pay: $40,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

People with a criminal record are encouraged to apply

Work Location: In person