Description

As part of the Dealer Portal Business Operations team the Web Content Business Analyst will be responsible for the creation and publication of content (images, videos, PDF, PowerPoint, etc.) to custom websites built on SharePoint. The Analyst will work alongside a SharePoint Developer on the business team, with both U.S. and global business units to create and update websites to the dealer portal in support of brands (Cadillac, Chevrolet, Buick, GMC and Brightdrop) as well as departments (Sales, Service, Parts, Order, etc.). Enthusiasm, attention to detail, and responsiveness are keys to success in this role. The working environment is highly collaborative and requires attention to detail, a high level of independent judgment, and the ability to develop solutions with limited direction.

Responsibilities

Provide guidance on web design and content strategies and best practices

Gather requirements for new content from business content owners

Create and manage content on behalf of business content owners and communicate standards to owners creating their own content

Create, update, and maintain web pages, including routine edits, text updates, and adding PDFs, links, photographs, and creative images

Test web pages for functionality in different browsers and at different resolutions, and give solutions for problems that may arise.

Produce design concepts & prototypes, including user interface and usability elements

Ensure that content layout is accessible and logical, and recommend improvements

Implement interactive features, dynamic pages, and social media applications; integrate new media into user interfaces while focusing on usability

Assess new media, standards, technologies, and trends

Maintain a consistent look and feel throughout all content areas

Edit and proofread all web content

Support dealer site governance including:

o Assist in the development of standards, communicate standards

o Periodic review of existing content with content owners

o Monitor site metrics for usage / relevance to dealer users

o Ongoing review of content to ensure it is kept current

Qualifications

In-depth knowledge of Office 365 fundamentals such as sites (classic, modern), apps, audiences, libraries, lists, views, forms, workflows, metadata and webparts.

Experience with Office 365 tenant administration includes Teams, SharePoint etc.

Experience with Power Platform, including Power Apps and Power Automate.

Experience with web page creation, organization, and maintenance.

Current web design best practices, trends, and techniques; user centered design

Proficient in designing and developing using SharePoint Online

Create web parts, lists/libraries, content types, master pages and permissions (knowledge of taxonomy and SharePoint best practices is required)

Experience developing workflow and forms using SharePoint Designer and Power Automate.

Familiar with SharePoint Taxonomy, Metadata, Content Management, Collaboration, Reports, Search, Master Pages, Active Directory.

Design and manage content, customization, webparts, forms, custom workflows for SharePoint Online

Well versed with out of the box SharePoint Online features and custom web parts.

Experienced with site metrics (e.g. Adobe Analytics)

Copywriting experience

Ad design experience

Experience using SharePoint Add-ons, templates, reports

Design and develop SharePoint solutions, including custom built WebParts,

Ability to explain technology and SharePoint features to business owners in layman s terms.

Possess strong communication, presentation and problem-solving skills

Ability to effectively manage multiple assignments using highly efficient time management skills

Strong written and oral communication skills

Self-starter with the ability to work independently

Tools

Adobe Photoshop

Adobe Acrobat

Adobe Analytics

SharePoint Online/O365

PowerApps

Power Automate

SharePoint Designer

HTML, CSS, JavaScript, JQuery

Microsoft Teams

SharePoint Framework