Meaningful Work From Day One

This role supports the IMC Manager to deliver the USA & Canada Integrated Marketing Communications strategy as part of the Brand Business Plan.

This role champions the integrated communications plan, in line with the global IMC vision and goals. This role demands a high degree of collaboration with a variety of stakeholders.

The view on the business is a 6-12 month focus.

What You Can Expect

Leads the implementation of the integrated communication planning process to deliver on brand strategy and business objectives

Day-to-day oversight of all annual plan details across media, content.

Maintains and monitors owned media channels (social, website, email)

Supports the IMC Manager with implementation of communications plans and evaluating results.

Leads content management (rights, BAR , etc) to ensure world class and prioritized content that is easy to find and use globally.

Shares and communicates guidelines for global content calendar, timings and process.

Where applicable, supports homeplace and direct-to-consumer content and communications as aligned with brand strategies

Works with IMC Managers, IMC Directors and Center of Excellence to ensure communications are aligned with digital and media compliance guidelines as well as inclusive and responsible marketing best practices.

Supports the IMC Managers in the reporting and optimization of paid / owned media plans, monthly (media, creative) based on performance and learning agendas

What You Bring to the Table

3 years working client and / or agency side in media, e-commerce and / or marketing communications disciplines.

Experience with consumer brand experience, ideally in consumer goods

Strong foundational knowledge and awareness of media, social, on-line video, CRM, search, web-site, data and analytics, content and e-commerce.

Evidence of strong project management experience within a consumer-orientated communications environment.

Ability to travel from 10-20%.

What Makes You Unique

Combination of client and advertising agency experience

Brand management, insights or other core marketing disciplines

Working Arrangement - Office Hybrid

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman.

Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas.

You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work. Many Spirits, One Brown Forman- We believe that an inclusive culture, one that values the diversity and unique perspective of each individual, allows us each to bring our best self to work and leads to greater teamwork, creativity, and trust.

Cultivating a Caring Culture- We know that our strong culture is one of the many reasons people love working at Brown Forman.

Nothing Better- At Brown Forman, we craft products known for bringing people together. Our employees have made us what we are today and are the reason for our success.

Do not just take our word for it. Brown Forman is consistently recognized as a Great Place to Work® in countries around the world.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come.

As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience.

We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Last updated : 2024-05-24