Description

Job Title: Director of Marketing

Employment Status: Exempt

Department: External Affairs

Reports To: Senior Vice President of External Affairs

Salary: $105,000 - $120,000

Location: Hybrid in Brooklyn, NY (3 days/week in-office)

Summary

The Brooklyn Navy Yard Development Corporation (BNYDC) is a not-for-profit corporation that serves as the real estate developer and property manager of the Yard on behalf of its owner, the City of New York. BNYDC strives to provide an environment in which innovative companies can take root and grow.

The Director of Marketing will serve as the brand and marketing leader, working across all departments and with external stakeholders to create and execute integrated marketing and communications campaigns. They are responsible for raising the visibility of the Brooklyn Navy Yard as a national model for urban manufacturing, innovative tech and office uses, and increasing public support, interest, and funding for the mission of the Yard.

Areas of Responsibility

• Engage as a core team member within the External Affairs team focused on the organization's marketing and communications needs
• Improve the Yard’s brand and ensure that its principles and standards are consistently met across all business and communications platforms
• Guide the development, streamlining and establishment of tools for production of content and marketing materials across all BNYDC departments
• Update and enforce branding guidelines; Roll-out and monitor adoption of brand changes throughout the BNYDC organization
• Manage Social Media Coordinator; review and approve all social media content
• Work with a team of external consultants and vendors needed to execute multiple creative assignments on behalf of BNYDC
• Develop actionable and impactful campaigns to support leasing and other real estate needs, support the core business functions of The Yard, and promote tenant businesses
• Create new and build-on existing robust content marketing strategy across multiple channels and mediums, including video, social media, infographics, and key BNYDC events
• Assist internal BNYDC teams with all marketing needs
• Perform other duties and ad-hoc projects as assigned

Required Skills and Abilities

• Exceptional and inclusive strategic thinking, project management, and marketing skills
• Strong written and verbal communication skills
• Solutions-oriented mindset: creative and positive problem solver
• Detail-oriented and data-driven
• Ability to prioritize and manage a variety of external-facing projects with competing, fast-paced deadlines
• Agile and organized working style to manage and consistently prioritize key initiatives and multiple projects with varying stakeholders
• Proficiency with Microsoft Office, Google Analytics, Vimeo, Mailchimp, Linktree, Survey Monkey, Sprout, Eventbrite Ad Platform, and Adobe InDesign/Photoshop
• Strong leader and manager with the ability to empower and inspire the collective team

Qualifications

Qualifications

• Bachelor’s degree from accredited college or university in a related field required, a master’s degree is a plus
• 6 years of experience in marketing for real estate, architecture, design, government, community/public programming or related fields
• Prior management experience of full-time employees or interns
• Ability to attend events after hours and/or evenings as needed