Reynolds American is evolving at pace - truly like no other organization.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

SENIORITY LEVEL: Junior Level

FUNCTION: Marketing

LOCATION: Winston-Salem, NC

ROLE POSITIONING AND OBJECTIVES

This role is part of Marketing - Activation (New Categories) 

The role is responsible for the daily management of the marketing calendar for both our potential and active subscribers. In this high-touch role, you’ll collaborate with various marketing functions to help guide the direct-to-consumer (D2C) marketing strategy and foster connected, cross-channel consumer experiences across all stages of the consumer lifecycle.

As Lead Manager, digital-first thinking and experience is your default mode. You have a solid understanding of corporate and Brand objectives and expertise helping deliver consumer-centric marketing communication and tactical campaigns against these goals.

In addition, as a core member of the digital and e-commerce team, you’ll help create and share learnings and best practices related to go-to-market process. You will also be in constant contact with digital marketing activation, finance partners, legal consultants, and the broader eCommerce team keeping them aware of status of all tasks. The role is forward-looking and requires a blend of analytical thinking, influencing others and, above all, executional excellence, to succeed.

Reports to: Sr Manager, Ecommerce Marketing

Reporting Level: No direct reports

Geographic Scope: Local

WHAT YOU WILL BE ACCOUNTABLE FOR

• Execute strategic plans for growth of subscription programs to meet ecommerce KPIs. Ensure plan integration with other ecommerce campaigns.
• Brief and partner with digital activation to execute of subscription marketing strategy, with a focus on consumer path to purchase, segmented messaging where applicable, and reproducible results.
• Manage updates to marketing campaign calendar for subscription related marketing activities. Communicate across functions when timing and/or strategy shifts occur.
• Provide data-driven insights and actionable recommendations to continually improve customer experience and business results. Partner for Sr. Manager Ecommerce Analytics for insights and reporting.
• Partner with brand and finance teams to ensure digital activation campaigns align to cross-functional objectives.
• Perform competitive analysis and best practice analysis as needed to remain current with industry trends. (most critical accountability – will be used when advertising)

CAN THIS BE YOUR FUTURE ROLE?

• Do you have experience managing the daily marketing activations for a national ecommerce website?
• Have you worked with creative and/or technical teams to develop ecommerce marketing campaigns from concept briefing through execution?
• Do you monitor the performance of your campaigns to make data-driven insights into how you would shape your future strategy?

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• 3 years of ecommerce experience focused on marketing and/or user experience.
• 1 years of experience managing ecommerce life cycle program.
• Strong communication and project management skills.
• Basic understanding of campaign execution via Adobe Experience Cloud or similar enterprise-level marketing platform
• High capacity to organize and prioritize multiple projects and tasks. Experience using workflow and/or defect tracking systems (JIRA) preferred.
• Analytical mindset, proven ability to derive actions from data.
• Bachelor’s Degree Required

BENEFICIAL

• Experience directly managing a consumable project subscription program in an ecommerce environment (E.g. Dollar Shave Club, Bark Box, BirchBox, etc.)
• Experience managing projects using JIRA or similar enterprise-level project management tool
• Experience working in a highly regulated industry that requires deep alignment with legal teams

Job Number: 37580
Reynolds American Incorporated is positively transforming the tobacco industry. We’re a family of companies that strives for success in everything we do. The future inspires us because our people are igniting the breakthroughs that are redefining the ways adult tobacco consumers enjoy tobacco in the 21st century.
When other companies talk about growth, they only talk about size. At Reynolds American, we focus on the growth of our people. We take pride in each other’s growth and well-being throughout our careers. We invest in your career and total well-being because we know our companies succeed when our people thrive.

ABOUT OUR ORGANIZATION:

Reynolds American Inc. is an indirect, wholly owned subsidiary of British American Tobacco p.l.c., and the U.S. parent company of R. J. Reynolds Tobacco Company; Santa Fe Natural Tobacco Company, Inc.; American Snuff Company, LLC; Modoral Brands, Inc.; R. J. Reynolds Vapor Company; Lorillard Licensing Company, LLC; Reynolds Brands, Inc.; and Vuse Stores LLC. This position is with [[custContractualLE]].

Here, you’ll have the opportunity to work on iconic brands and revolutionary products by collaborating with visionary, principled and passionate people every day.

Compensation/Targeted Bonus

• Competitive Annual Salary
• Targeted Annual Bonus
• Relocation assistance available for those who qualify.

Benefit Summary

Our company offers very competitive benefit plans, including:

• 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation. Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
• Comprehensive health- and welfare-benefits package
• Eleven paid company holidays annually, plus a generous paid vacation plan based on length of service
• Company-paid sick and personal days, funeral leave and jury duty leave; Also Parental leave/Reduced Work Schedule
• Confidential personal financial counseling service
• On-site health clinics and fitness centers
• A matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
• Health-care advocacy service
• Volunteer service opportunities
• Federal credit union membership through Allegacy Federal Credit Union
• Extensive training opportunities

Reynolds American Inc. and its affiliated companies is an Equal Opportunity / Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at reynoldsamerican_recruitment@bat.com.Our organization offers a level of challenge, responsibility and creativity for motivated employees that stands apart from the crowd.
We are also committed to employing a diverse workforce and valuing different perspectives, experiences and talents to maximize the company's potential for successfully achieving its business objectives.

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Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at TalentAcquisition@RJRT.com.

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