The BriteLife Way:

BriteLife Recovery LLC was founded in late 2019 and became operational with its first facility

opened in Hilton Head South Carolina on Jan 5, 2020. BriteLife Recovery LLC’s corporate

headquarters are in Englewood Cliffs, New Jersey. The company offers a full continuum of

substance use disorder and co-occurring mental health services for adults 18 and older. At Britelife Recovery, we will continually strive to meet a standard of care that aims to be measured and tested. Every individual is unique, and each case of substance use disorder treatment is going to be equally as unique.Britelife aims to create a collaborative approach to individualization that incorporates a holistic approach to care..

Overview of the Position:

BriteLife Recovery is hiring a Director of Marketingto lead the development of all marketing and branding strategies and programs for the company's strategic goals. They will be the storyteller for BriteLifesgrowing behavioral health services, with a focus on innovation and advancing BriteLife Recovery’s mission and values to deliver a high standard of care. This leader will be responsible for coordinating, overseeing, and implementing all aspects of marketing and communication plans, including advertising, public relations, branding, strategic messaging, and design work. The successful candidate will have experience at high-growth companies, experience owning all areas of B2B and D2C marketing, including, but not limited to, product marketing, demand generation, marketing analytics and marketing technology.

Primary Tasks:

• Position Britelife Recoveryeffectively as the leading provider of behavioral health services.
• Develop and execute the Britelife Recovery brand story in a compelling manner at the regional and national levels, reinforcing Britelife Recoveryas a national, leading provider investing in the local, regional areas we serve
• Drive increasing demand into the Britelife call center in the form of calls, forms and chats and through lead generation, ensuring our facilities are at 100% capacity and saving every life we can from the disease of addiction
• Establish and communicate D2C, B2B and B2G marketing goals and strategies and manage the execution of marketing initiatives, with a daily focus on growing patient census to fill our mission while protecting our core values
• Develop, manage, and analyze the advertising budget, while setting the direction for the allocation of it and other marketing resources across Britelife
• Manage and innovate marketing technology capabilities, including email marketing, SEO, PPC, websites, and more
• Work closely with Operations and Clinical to develop, launch and promote new programs and services, differentiating Britelife in the marketplace and driving demand
• Support and lead Sales in aspects of B2B Marketing, inclusive of email campaigns, event and conference strategy, social media, collateral, and more
• Develop and lead a team of Marketing professionals covering everything from web development to content marketing to traditional and digital marketing to public relations, and more, with a focus on innovation, engagement, and flawless execution
• Lead and grow an expanding team of Alumni Association coordinators positioned at our facilities and focused on providing our patients and alumni a supportive community through education, meetings, events, volunteer opportunities and more.

Requirements:

• Job Type: FULL TIME

• 10 years of experience in D2C and B2B Marketing roles, ideally within the healthcare space
• Experience growing businesses by generating demand and supporting patients/clients
• The possession of an analytical and creative mindset
• A drive to work within an entrepreneurial, fast-paced organization where the sky is the limit
• A passion for growing, organization and optimizing teams and team members in an evolving organization.
• A customer first mindset' that you apply to both your colleagues you support within an organization and patients
• A drive to develop something new and grow a business with an urgent mission

Qualifications:

• Preferred: Masters in related field
• Bachelor’s degree in communications, marketing, design, English, journalism, related field, or equivalent; combination of education and experience will be considered.
• Healthcare experience preferred

Benefits:

• Health, Dental, Vision, and Life insurance
• Paid time off
• The opportunity to make a positive impact not only in our clients' lives, but in the recovery community as well.
• Solid Staff Development Program
• Independence, responsibility and an opportunity to be a change agent in the recovery community.
• Great working environment
• Growth opportunities
• And more

EEO Statement

All BLR subsidiaries are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates. BLR subsidiaries are equal opportunity employers and as such, openly support and fully commit to recruitment, selection, placement, promotion and compensation of individuals without regard to race, color, religion, age, sex (including pregnancy, gender identity, and sexual orientation), genetic information, national origin, disability status, protected veteran status or any other characteristic protected by federal, state or local laws. We believe that diversity and inclusion among our teammates is critical to our success.

Keywords: B2B, D2C, Marketing, Health Services, Substance Use, Recovery