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Summary

The Omnichannel Strategist acts as member of the Worldwide Commercialization Excellence (WCE) for brand teams, pulling in cross-functional resources as needed to ensure successful delivery of omnichannel strategy and campaigns. This role is deployed to brand teams with a focus on HCP or DTE, to lead digital and media channel planning in collaboration with our business partners, and leads cross-functional teams (business, matrix, agency partners) to execute and optimize campaigns, tactics, and programs to meet and exceed business strategy and objectives.

Responsibilities:

• Leads planning across multiple internal business partners including medical, commercial, access, and engaging with multiple customers including HCP and consumer as prioritized by the brand lead.
• Contributes to continuous improvement of engagement, channel, content and analytic planning frameworks and tactical templates to use across this and other engagement teams.
• Leads and coordinates regular insights and metrics discussions with business partners in partnership with the BI&A team to ensure frequent optimization of the engagement, content and channel plans.
• Leads cross-functional matrix teams to enable seamless execution of business strategy and lead execution of digital campaigns/tactics
• Collaborates with BI&A to ensure KPI identification, measurement plans and optimization of digital programs.
• Coordinates with Capabilities, Digital Production, and rest of WCE teams on the following activities:
  • Prioritization of campaigns and tactics
  • Definition of campaign/tactic success (e.g. development of metrics plan)
  • Evaluation and optimization of tactics
  • Driving tactical plan to accomplish KPI and business objectives
• Maintains view of the competitive landscape and has a broad perspective across BMS and pharma industry to identify and drive best practice around digital expertise
• Drives innovation culture and coordinates with business and capability leads to develop innovative digital tactics and apply metrics/analytics
• Identify opportunities for synergies and collaboration within and across markets within a therapeutic area
• Lead on the relationship with digital agencies/vendors to define project scope, costs, timelines, and deliverables
• Partner with content stewards and production to provide early insight into cross-market material creation to drive content/asset re-use.
• Collaborate with other Engagement/Planning teams to enable consistency and best practice sharing across the enterprise

Qualifications:

• 4-year bachelor’s degree required; MBA preferred
• minimum of 5 years' experience in Digital / omnichannel Marketing leadership, including marketing/customer engagement strategy, brand/business planning, analytics, multi-channel (digital and non-digital) marketing operations and campaign/tactic execution/management
• Significant experience in omnichannel marketing in industries with heavy use of digital channels
• Track record of developing and executing omnichannel strategies and tactics (across personal, non-personal promotional channels)
• Knowledge of industry trends and benchmarks for content and channel performance across different customer types
• Understands media planning, buying and pull through
• Leverages creative and analytical approaches to identify and activate paid, earned and owned channels
• Experience working with external creative and media agencies

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If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture, promoting diversity in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol

BMS has a diverse occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:

Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

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