Role description

The Marketing Operations Manager will manage the marketing automation platform (Iterable) and related processes, technology, and workflows.

The right candidate has a hands-on approach, feels comfortable building and optimising programs in Iterable, and has experience managing operational aspects of the platform, such as database management and email compliance. 

This role involves a combination of strategic and operational initiatives, and the Marketing Operations Manager will work cross-functionally with marketing, sales and IT partners to understand business requirements and translate them into action, optimising processes related to lead scoring and lead management.

Responsibilities

• Own end-to-end creation, deployment and maintenance of transactional email and notification campaigns across global markets that engage millions of users.
• Project manage a programme from strategy, creation, experimentation, execution and reporting.
• Manage the day-to-day operations and governance of the marketing automation platform (Iterable), including database hygiene, data standardization and enrichment, email deliverability, and integrations
• Assist key business partners in measuring the effectiveness of marketing campaigns and marketing automation programs
• Create documentation and training material that guides stakeholders on the setup and use of Iterable
• Collaborate with marketing teams, sales and sales operations globally to determine and evolve marketing automation best practices
• Proactively identify opportunities to optimize the use of the marketing automation platform, improving user engagement and overall marketing performance 

Skills

• Experience in building and executing email campaigns
• 3 years of hands-on experience in marketing operations, preferably B2B
• Proficiency with Iterable, and sytems it integrates with such as Segment is preferred
• Tech savviness - hands on experience with marketing automation platforms, event platforms, CRMs as well as other sales and marketing tools
• Passion for Marketing Operations - always looking to improve the efficiency and effectiveness of Marketing through people, processes and technology
• Logical thinking and process driven - ability to design workflows, update processes, and solve complex issues
• Collaboration - Ability to manage stakeholders and work with cross-functional teams

Education

• Bachelor’s degree in marketing, business or related field
• Certification in MarTech systems highly valued