• Be an “expert” on all Trade Desk offerings and opportunities including: all ad units, targeting options/providers and inventory sources
• Fully executes multiple clients’ media plans from trafficking to technical troubleshooting to optimization to management
• Leads weekly/bi-weekly client calls to discuss account performance, interpretation of data, and action plans based on findings
• Ensure quality control of campaigns, implementing and adhering to a rigorous QA process
• Once campaigns are live, optimize performance based on agreed-upon key performance indicators
• Maintains a positive working relationship with client while clearly communicating the value of overall programmatic efforts
• Identifies and presents new opportunities and areas for growth to client to improve their media programs
• Reviews all reporting metrics comprehensively, analyzes and identifies performance drivers, and communicates account health through data storytelling
• Manages budgeting on a daily, weekly, monthly, and quarterly basis
• Leverages and maintains strong relationships with media partners, works with partners on an ongoing basis to consult on status and performance of campaigns
• Develop client presentations and present to the client when needed
• Creates and executes ongoing testing plans for ad units, creative, landing pages, industry betas, etc.
• Serves as a mentor/coach to Coordinators
• Onboard new clients from the ground up including account creation, billing, pixeling, audience creation and QA

Requirements

• 1.5 years of client-facing experience within media (display, video, audio)
• Must have experience managing budgets upwards of $1MM/month
• Hands on experience in DSPs, including but not limited to campaign trafficking, development, execution, and optimization
• Experience with ad server technology, preferably Campaign Manager 360
• Demonstrated history of optimizing campaigns to KPIs such as ROAS and CPA, CPC, CTR, etc.
• Knowledge of remarketing and advanced targeting tactics, including dynamic creative, CRM, site retargeting, search retargeting, keyword contextual, affinity, lookalikes, etc.
• In depth knowledge of Microsoft Excel, PowerPoint, and Data Analytics tools
• Demonstrated analytical mindset and skills
• An eagerness for career progression in AdTech
• Excellent interpersonal skills, including both written and verbal communication; comfortable talking on the phone, emailing, and seeking answers to questions in a timely manner
• A self-starter with strong multi-tasking ability and close attention to detail
• Eye for creative and ad copy
• Ambition and drive to produce great results for clients
• Understanding of responsibility and willingness/desire to go above and beyond given tasks
• Ability to work under pressure
• Skillshop or Edge Academy certifications desired

Who is Booyah Advertising?