This is a hybrid role. At Bluevine, we pride ourselves on our collaborative culture, which we believe is best maintained through in-person interactions and a vibrant office environment. All of our offices have reopened in accordance with local guidelines, and are following a hybrid model. In-office days will be determined by location and discipline.

About the role

• As a Marketing Analytics Lead you will use analytical rigor to provide insights into our customers and marketing efforts. You will advance Bluevine’s thinking on the tools we need to deliver these insights, as well as build and maintain highly visible reporting and insights with an impact felt across the organization.
• The role is both strategic and executional; strength in both and the ability to flex back and forth is critical. You will be asked to directly contribute toward program initiation, delivery and performance reporting. Success in the role will require you to connect ongoing marketing efforts directly to business outcomes.
• You will guide the future direction of the technology stack we use to analyze our marketing data, as well as the underlying structure of the data. To do this, you will work with internal teams and outside vendors on projects such as developing multi-touch attribution logic, implementing campaign governance structures (e.g. UTM code structures), building out customer acquisition projections, and more.
• With this knowledge of Bluevine’s data and reporting tools, you will build views and analyses that inform and direct the marketing team, including self-service dashboards, weekly recap insights, NPS analysis, A/B/n and multivariate tests, and ad hoc investigations.
• You would work closely with the marketing analytics team, the broader marketing team (growth, product, web, partner, brand/comms), as well as our business operations, business intelligence, data engineering, and data science teams.

What you’ll do

• Work collaboratively to identify business needs and provide data-driven insights and opportunities for operational improvement within our marketing organization
• Progress Bluevine’s thinking on marketing measurement, working with our marketing operations team to onboard new vendors and optimize existing ones, creating data pipelines that allow for clear marketing performance insights
• Partner with our business intelligence and data engineering teams to run workflows, define requirements and project roadmap to ensure consistent data availability, data quality and data accessibility
• Track and report on KPIs and OKR trends at a campaign, channel, and business unit level, offering recommendations to drive better business outcomes
• Create automated dashboards to enable stakeholders to monitor business performance on traffic, conversion rates, and funnel behaviors
• Work cross functionally to build a smart attribution and marketing mix model
• Generate ad hoc reports and related insights that enable the organization to be agile and responsive to new opportunities

What we look for

• Bachelor's degree from a top university, ideally in a business or quantitative field
• 7 years of marketing analytics experience
• Knowledge of multiple marketing platforms (such as Google Analytics), and experience building out and optimizing a marketing technology stack
• Interest and experience in data governance and scaling when developing reports used for insights
• Comfort designing and executing analysis on large data sets, including experience pulling data using SQL
• Experience creating data visualizations and dashboards, ideally with business intelligence tools (Tableau, Looker, PowerBI, etc)
• A bias toward action paired with strong organizational and documentation skills
• Excellent problem-solving skills and an ability to gather information, work with data to solve conceptual problems, and drive cross-functional execution
• Strong verbal and written communication skills across formats (email, slides, dashboards)
• Comfort working on multiple high-priority projects concurrently, including with limited time and ambiguous data
• Passion for BlueVine and our mission, including marketing to small and medium-sized businesses