About Inhabit

Inhabit is a software company serving the residential and vacation property management industries. It delivers best-in-class software solutions while fostering industry-leading innovation and collaboration. Powered by its diverse team of business leaders and industry experts, the company focuses on providing property management professionals more choice through its software ecosystems. Inhabit believes that property managers are central to the success of the residential and vacation housing markets and delivers products built to empower them, their investors, and communities. Inhabit’s private equity partners include Goldman Sachs Asset Management, Insight Partners, Greater Sum Ventures and PSG. These are committed to helping support the company’s commitment to property management software solutions. To learn more, visit Inhabit.com.

About Blue Tent

Located in the heart of the Rocky Mountains – we are a team that loves to play hard and work harder. We’re just a talented bunch of innovative developers, creative artists, social experts, email ninjas, search enthusiasts, anglers, alpine skiers, trail runners, environmentalists, who genuinely care about our client’s success.

Our vision is to be the premier digital agency in the hospitality industry by driving quality conversions and creating digital experiences that inspire and motivate travelers to place. Our mission is to create value and deliver measurable results to our clients through innovation and quality in the digital space. We focus on sustainable growth driven by the success of our clients, the strength of our team and a culture that encourages excellence in both our professional and personal lives.

Job Description Summary

Bluetent is seeking an enthusiastic and experienced Digital Advertising Specialist to set up, manage, and optimize campaigns for our clients in the vacation rental industry. This role is remote and will have a portfolio of vacation rental manager clients (approximately 30-45 clients). The specialist is responsible for setting up, optimizing, and reporting on digital advertising (PPC) accounts. This position is primarily focused on Paid Search Ads within the Google and Microsoft Ads platforms. Digital advertising campaigns may also include Remarketing, Display, and YouTube advertising. This position consists of 30% budget allocation, client communication, and reporting, and 70% strategy, data analysis, implementation, and optimization.

What You’ll Do (Functions & Responsibilities)

• Set up and manage a variety of Google and Microsoft PPC, Display, and Remarketing accounts for ecommerce clients in the vacation rental vertical
• Maintain client relationships and implement digital advertising strategies using best practices and Bluetent’s advertising approach
• Ability to seamlessly manage multiple accounts and competing priorities, while paying attention to improving ROI and customer satisfaction
• Provide budget recommendations based on seasonality, search impression share, and client goals
• Analyze historical data and optimize for online revenue and maximizing conversions
• Provide monthly client report including an analysis of the data and recommendations, and participate in monthly calls with various clients to communicate results and strategy ideas
• Collaborate with team members on multi-channel marketing initiatives, with an understanding of how paid search fits into the digital marketing ecosystem

What We’re Looking For (Minimum qualifications)

• Minimum of 3 years at a digital agency in a client facing Digital Advertising Specialist /PPC role
• Experience setting up and managing campaigns end to end in Google Ads and Microsoft Ads is required
• Strong understanding of paid search advertising and its value as part of a client’s digital marketing mix
• Ability to interpret and analyze data in Google Analytics 4
• Have an aptitude for data analysis and problem solving
• Looker (formerly Google Data Studio) Reporting experience is a plus
• Ability to communicate via email, phone, and video chat effectively and confidently with clients
• Ability to multi-task with ease and handle competing priorities
• Excellent organizational skills
• Must be a team player that is also comfortable working independently
• A passion for digital marketing and the desire to help small ecommerce businesses in the vacation rental industry succeed

Type

• Full Time, Salaried, Exempt

Location

• Wake Forest, NC (Hybrid)

Benefits Include

• Competitive Pay
• Health Insurance: Medical, Dental, Vision and Prescription Plans
• Health Savings Accounts
• Flexible Spending Account
• Dependent Flexible Spending Account
• Critical Illness
• Accident
• Retirement Savings Plan (401K) with discretionary company match
• Short and Long Term Disability
• Company Paid $25,000.00 life insurance
• Supplemental Life and AD&D Insurance
• Employee Assistance Program
• Paid Holidays
• Paid Vacation
• Paid Volunteer Time
• Inhabit Employee Discount Programs

Our Company is an Equal Opportunity Employer and complies with all federal, state, and local laws, including providing reasonable accommodations to applicants.