We are seeking an ABA Healthcare Marketing Specialist with a passion for helping children reach their fullest potential!

The mission of Blue Balloon ABA is to create a positive difference and significantly improve the quality of life of children with autism spectrum disorders (ASD) and others, by providing effective treatment techniques, based on the child’s individual needs. Our commitment is to establish a cooperative partnership through trust, respect, and communication with families. Let’s make the pieces fit together!

As the Healthcare Marketing Specialist, you will be responsible for the following:

• Development of new business to drive referral pipeline within your territory by building relationships with a variety of clients, including but not limited to pediatricians, community centers, provider advocacy groups, diagnosticians, clinics, and schools to support Blue Balloon ABA’s strategic vision, goals, and growth strategies across multiple states.
• Driving the sales and marketing strategies in order to promote Blue Balloon ABA’s services and brand recognition. 
• Identifying and researching potential referral sources within the industry to establish Blue Balloon ABA’s presence within the assigned territory. 
• Development business development plan for first 90 days
• Development marketing budget
• Educating referral partners, funders and parents on Blue Balloon ABA’s mission and service offerings in order to establish Blue Balloon ABA as an industry leader.
• Developing and building relationships with referral sources to foster successful partnerships that will generate referrals.
• Developing and executing a marketing plan which includes but is not limited to targeting accounts, running campaigns, planning community outreach events, and completing on the ground connections. 
• Working collaboratively with the digital marketing team to develop campaigns across the web, social media, email, and text which will optimize referral funnels.
• Monitoring and evaluating industry trends and perform market research to identify new opportunities in underserved communities. 
• Operating as a business partner and collaborates with multidisciplinary departments to have a clear understanding of day-to-day operations of Blue Balloon ABA services that through collaboration the vision and mission of Blue Balloon ABA is accomplished.
• Developing and maintaining a robust pipeline, utilizing CRM and track progress of pipeline and provide a weekly report on progress. 
• Complete 8-10 in person calls a day focusing on referral sources
• Responsible for working directly with Regional Community Outreach Director and Marketing to develop campaigns, social media posts, ads to target certain territories.
• Coordinate and participate in 1-2 community events per quarter
• Meet with Regional Community Outreach Director weekly for supervision.
• Schedule in person meetings per week while ramping up territory
• Collaborate with Clinical Director to help grow and maintain territory

REQUIREMENTS

• Bachelor’s degree in business or management, preferred.
• 1-2 years of outside medical sales experience
• Successful track record in developing contacts which result in increased business.
• Working experience in B2B health services sales.
• Excellent written and verbal communication skills with the ability to interact in person and on the phone with enthusiasm about Blue Balloon ABA’s services, mission and vision.
• An independent drive to exceed established targets.
• Strong attention to detail.
• Confident in delivering public presentations.
• Working experience utilizing CRM tools.
• Ability to travel throughout the assigned territory.

Blue Balloon ABA provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.