1 Marketing Manager Job in Milton, WV
Blenko Glass Company is Hiring a Marketing Manager Near Milton, WV
Summary:
The Marketing Manager is a role that is responsible for directing and executing marketing (both digital and traditional) strategies in line with the brand guidelines and aesthetic direction of the Creative Director. This includes the strategic direction and support of other marketing staff and vendors.
Job Functions:
- Create and develop buyer personas to better segment our customer base so that we can target those people more effectively.
- Use these segments to better understand our customers and optimize new customer acquisition.
- Actively pursue strategies to elevate UX in order to drive conversions and reduce customer friction.
- Direct vendor strategy as it relates to marketing funnel and customer segmentation.
- Direct in-house marketing team as needed.
- Provide graphic design support as needed for on-the-fly social media assets.
- Develop and curate communities to better retain and serve existing customers.
- Liaise with Customer Support in order to direct digital efforts and Community Manager(s) in preemptive escalation abatement.
- Create and develop community feedback mechanisms to be deployed digitally.
- Develop a network of influencers and community “top contributors” to generate UGC.
- Be the main point of contact for website design, development, and updates.
- Liaison with Creative Director and Impact Media for digital marketing needs such as email marketing, ad management, and creative content generation (video, graphic design, etc)
- Be the main point of contact for any traditional marketing vendors such as radio, print, etc.
- Be point of contact for/consult on marketing requests from Visitor Center management.
- Ensure marketing aesthetic continuity between online and in-person retail.
Requirements and Skills
- Three (3) years of management experience
- Proven track record in marketing management and ability to demonstrate impact
- Business and Customer Service acumen
- Strong analytical and skills problem solving skills
- Computer proficiency to analyze sales data in Excel, write reports, email correspondence.
Compensation
- $50,000 - $58,000 / Salary offer depending on experience
- After 90 Days:
- 80% Employer-paid healthcare
- Employee-paid dental and vision insurance
- Company matched 401(k)
- PTO (Vacation and sick leave)
Location: Milton, WV
- Full-Time, Monday - Friday, 9:00am - 5:00pm (Flex schedule, some weekends required)
Job Summary
Full Time
Durable Manufacturing
$81k-106k (estimate)
02/18/2024
05/14/2024
blenkoglass.com
Milton, WV
50 - 100
Durable Manufacturing
Related Companies
The job skills required for Marketing Manager include Digital Marketing, Email Marketing, Problem Solving, Customer Service, etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Marketing Manager positions, which can be used as a reference in future career path planning. As a Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Manager. You can explore the career advancement for a Marketing Manager below and select your interested title to get hiring information.
If you are interested in becoming a Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Marketing Manager for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Marketing Manager job description and responsibilities
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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Marketing Manager jobs
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Step 3: View the best colleges and universities for Marketing Manager.
