Burger King General Manager (GM) Summary: The GM is responsible for enthusiastically leading and motivating the restaurant team in a Burger King restaurant to achieve the highest levels of customer service satisfaction. The GM ensures that each visit by a customer results in friendly and personalized service, with great food that is promptly delivered in a clean and inviting environment. In addition, the GM manages all aspects of the daily operations of a restaurant to maximize sales, profits and a positive customer experience.