Description

As a Content Strategist, you will help build audience trust and drive customer engagement by elevating Bio-Techne’s brand, product, and thought leadership. You will be responsible for planning, developing, and managing content across various digital platforms to meet business goals and engage target audiences effectively. The role involves creating a roadmap for content creation, distribution, and optimization to ensure consistency and alignment with overall business objectives.

Responsibilities

• Develops and implements a content strategy that aligns with the organization's overall goals, target audience, and brand identity.
• Identifies content gaps and opportunities through market research and competitor analysis.
• Understands the target audience's needs, preferences, and behaviors to create content that resonates with them.
• Oversees the creation of various types of content, including articles, blog posts, videos, infographics, and social media posts.
• Ensures that content is high quality, aligns with brand guidelines, and is optimized for search engines (SEO).
• Develops a distribution plan to effectively share content across different channels, including websites, social media, email, and other relevant platforms.
• Utilizes / recommends content marketing tools and platforms to maximize reach and engagement.
• Creates and maintains a content calendar to organize and schedule content production and distribution over time.
• Coordinates with various teams, such as marketing, design, and social media, to ensure timely and consistent content delivery.
• Partners with digital marketing on keyword research and integrate relevant keywords into content to improve search engine visibility and rankings.
• Optimizes content for SEO best practices, including meta descriptions, headers, and image alt text.
• Monitors and analyzes the performance of content using analytics tools.
• Uses data to refine content strategies, identify successful content types, and make data-driven decisions.
• Develops and enforces content governance policies to ensure consistency, accuracy, and compliance with legal and brand guidelines.
• Collaborates with various departments, such as marketing, sales, and product teams, to ensure content supports overall business objectives and messaging.
• Stays informed about industry trends, content marketing innovations, and emerging technologies to keep the content strategy current and effective.
• Manages a team of copywriters who are responsible for promotional copy across marketing tactics.

Qualifications

• Bachelor’s degree in communications, Journalism, or similar area of study
• 5 years of experience in a similar role with publicly available content samples, preferably in a life sciences domain
• 3 years of people management experience
• Proven experience developing and executing compelling content for large enterprise brands. 
• Ability to collaborate across various teams in a fast-paced work environment.
• Comfortable presenting ideas and reports to stakeholder groups and leadership
• Comfortable working autonomously and collaboratively, with the organizational skills to ensure multiple tasks are executed at high quality and within deadlines.
• Exceptional writing, editing and proofreading skills.