req38518

Employment Type: Intern or Other Job Types

Location: HORSHAM,PA

Have you ever enjoyed Arnold, Brownberry or Oroweatbread? A Thomas' English muffin or bagel? Or perhaps snacked on a Sara Lee,Entenmann's or Marinela cake or donut? If the answer is yes, then you knowBimbo Bakeries USA!
More than 20,000 associates in bakeries, sales centers,offices and on sales routes work to ensure our consumers have the freshestproducts at every meal. In addition to competitive pay and benefits, we providea safe and inclusive work environment that appreciates diversity, promotesdevelopment and allows our associates to be their authentic selves.

Description:

The Bimbo Bakeries USA Marketing Co-Op program affords students a remarkable opportunity to participate in fast-paced real world projects designed to further develop strategic project management, analytical problem solving, and managerial leadership skills. Mentors will be designated to guide Co-Op collaborations and project work in each area. Marketing co-ops support Bimbo Bakeries in the development and execution of marketing plans.

Primary responsibilities

• Support Brand Manager in day-to-day, cross functional meetings and communication with Sales, Operations and outside agencies about marketing programs.
• Support Brand Manager in Key 2024/2025 Product Initiatives.
• Work closely with Brand Team to align messaging and creative with the strategic brand positioning.
• Participate and help coordinate the implementation of online consumer promotion efforts, including monthly Social Media Calendars, Website and e mail consumer communications.
• Monitor and report on program results, making recommendations for future promotions.
• Develop/train on Analytical Tools (Margin Minder, IRI and Incite) to facilitate report outs.
• Coupon development and tracking.
• Competitive tracking for traditional media & reporting out to Team.
• Compiling weekly Consumer feedback by bakery.
• Participate in Weekly Friday Scoring Sessions.
• Support Brand Manager on miscellaneous projects including presentation preparation, coordination of sampling, premiums, trade shows, etc.
• Act as a passionate advocate for the Brand in every way possible.

Knowledge/Experience

• Currently enrolled in a Bachelor's Degree Program in Marketing, Communications or other related major.
• Strong verbal and written communication skills. Candidate should be capable of initiating and maintaining strong interpersonal relationships.
• Demonstrated analytical skills with ability to generate business insights from diverse data sources
• Ability to organize and prioritize work, juggle several projects at once.
• Self-motivation and a desire to learn a very interesting and challenging industry.

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