BGV participates in the annual Denver Post and USA Today Top Workplaces awards. Those awards are based on anonymous feedback from our employees and thousands more, working for hundreds of employers nationwide. We are consistently ranked in the Colorado top 10. In 2018 we were named the #1 large workplace in the state. In 2023 and 2024, BGV was honored by USA Today as a top national workplace. In 2024 that national recognition included cultural excellence awards in Purpose & Values, Compensation & Benefits, Leadership, and Innovation.

BGV is all about Sharing Smiles, including putting smiles on the faces of our employees! Learn more about our four-decade history of success here breckenridgegrandvacations.com. Compensation for this full-time position is $61,880-$74,360, depending on experience. The salary offer to the successful candidate will be based on job-related education, training, and experience. The salary offer will not be based on a candidate's salary history at other jobs, and by law, BGV will not seek information about salary history or applicant age. This position also includes BGV's Total Compensation package. The application window closes on May 27, 2024. Click on the job title for more information, then click on the Apply Now button to apply.

Paid time off including vacation, sick leave, parental leave and paid volunteer time off

Group life insurance

Health, vision and dental insurance plans

Retirement plan

Twice yearly bonus

Employee recruiting bonus

Tuition reimbursement program

Professional development

Employee Wellness programs to support physical and mental health

Sustainability programs to support the health of the planet

BGV’s unique FUN benefits including programs for ski/rec center passes and ski medallions, lodging and purchase discounts, outdoor gear discounts, access to BGV’s Ball Arena suite in Denver for concerts and events, Rockies, Avalanche, Nuggets and Rapids tickets, access to local events, employee outings, team sports, discounted vacations through Interval International, and the legendary BGV Holiday Party.

ESSENTIAL DUTIES AND RESPONSIBILITIES include without limitation: 

Journey Configuration: Assist with journey creation and strategy. Assist with connecting seasonal emails to customer journeys, handling journey configuration, settings, and final validation/testing. Adhere to the CRM x MarTech Campaign Launch Checklist SOP to ensure all items have been checked off. Additionally, add new items to the Checklist as needed for proper documentation of process.

· Journey Performance Tracking: Ensure journeys are configured correctly for effective performance tracking in GA4 and intelligence reports.

· Journey Monitoring: Monitor the functionality of live journeys to ensure they are operating as intended, keeping an eye on engagement splits and exclusions. Report any red flags or errors promptly to both the CRM and MarTech teams.

· Reporting Insights: Take the lead in introducing new reporting to gain deeper insights into CRM initiatives, ex: analyzing the efficacy of new extended journeys, flash sales, wait clauses, etc.

· A/B Testing Support: Assist with managing the A/B testing program, collaborating with the CRM Manager and MarTech team to set up tests in Journey Builder, document processes, and create standard operating procedures (SOPs).

· A/B Testing Expansion: Work with stakeholders to identify new opportunities for A/B testing (copy, CTAs, images, etc.), and help manage the A/B test schedule, maintaining a calendar of testing activities.

· Compliance & Monitoring: Stay up to date on CRM compliance laws and sender requirements, ensuring ongoing compliance across all domains and email clients. Help monitor weekly sender threshold report and sender reputation reports/validity.

· Google Postmaster Tools: Monitor Google Postmaster Tools to maintain an understanding of sender reputation and deliverability issues.

· Transactional Lifecycle Management: assist in managing updates within Journey Builder for transactional lifecycle communications, such as Guest Member, Welcome Series, Open Res, Tour Confs, etc., ensuring emails are correctly connected to their respective journey points when new emails/journeys are created, or existing emails are enhanced.

· KPI Consistency: Monitor and cross-reference KPI reporting from various dashboards to ensure consistency and identify any discrepancies.

· Segmentation: Assist with data segmentation and automation for CRM campaigns.

· Assist with MarTech system support and upgrades.

· Assist with SMS texting and compliance for CRM campaigns.

· Assist with day-to-day operations in Marketing Cloud.

· Documentation: Regularly audit and update journey documentation in SharePoint, ensuring when new journeys are architected, they are accurately documented in respective powerpoints and excel docs for seasonal and transactional lifecycles.

· Lifecycle Audits: Be a point person for auditing current lifecycles, especially transactional ones, utilizing reporting tools and partnering with analytics to evaluate effectiveness.

· HTML/CSS and AMPscript Updates: Assist with basic HTML, CSS, and AMPscript updates on an ongoing basis to stay aligned with changing brand standards (such as headers and footers and maintaining dynamic content blocks) and W3C standards.

· Email Review Process: Play a key role in the email review process, reviewing copy, photos, links, and managing BGV test send inboxes (Gmail, Yahoo, Outlook, etc.) and ensuring emails display correctly across various clients and devices. Provide additional QA on mobile optimization.

· Future Marketing Cloud Personalization (MCP) Initiatives: Assist with MCP projects such as implementing dynamic email content and utilizing affinities.

· CRM x MarTech Meetings: Attend various CRM and/or MarTech meetings, take meeting notes and contribute to efficient and productive discussions.

· Basic Photo Editing & Resizing: Possess basic Photoshop skills in order to resize photos utilized for supporting content blocks in Seasonal Campaigns and other lifecycles in alignment with our brand standards and sizes for seasonal campaign content blocks. Ability to enhance images, perform touch-ups and basic enhancements is a plus.

· SmugMug Management: Familiarize and become comfortable managing and navigating SmugMug to take the lead for CRM team on creating and managing folders for easy access for each seasonal campaign, including selecting and organizing photos into designated folders based on instructions from the CRM, E-commerce, and Customer Service teams.

· Writing Skills: Demonstrated ability to assist in writing creative copy for CRM support content, including body copy, titles, subject lines, and landing page copy when needed, while adhering to brand standards and marketing copy best practices.

· Troubleshoot issues related to HTML templates, responsiveness, deliverability, list segmentation and other aspects of email execution, as required.

· Stay abreast of and recommend email and CRM marketing best practices with coding, design, and testing of email campaigns.

· Uphold Hospitality Standards, Company Core Standards and Department Core Standards and observe Company policies and procedures.

· Be the “End of the Line” and resolve every situation inherited, not passing it along, whenever possible.

· Follow up on any situation that is not fully resolved at the time of the initial request always considering what the guest or owner deems appropriate.

· Respond promptly to all email and voicemail correspondence.

· Maintain a positive working relationship with all contacts, always being helpful and courteous.

· Adhere to Company appearance standards at all times; wear name badge when required.

· Attend and participate in company training sessions and department staff meetings.

REQUIRED QUALIFICATIONS: These qualifications are required to be considered for this position:

To perform this job successfully this position must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

COMPETENCIES / SKILLS / ATTRIBUTES: To perform the job successfully an individual should possess the following competencies, skills and attributes: Stay current on changing trends and technologies in the fields of Email Marketing and the Timeshare Industry * Maintain expert knowledge and understanding of all computer programs and job knowledge applicable to the position * Write clearly and informatively and vary style to meet needs; edit work for spelling and grammar * Strong verbal and written communication skills with the ability to organize and present information in a practical and efficient manner * Stay informed on the Company, home department, ski resort and town developments and communicate to others when necessary * Take initiative and perform tasks without being asked * Pay attention to detail and demonstrate accuracy and thoroughness * Display original thinking and creativity to develop innovative approaches and ideas * Collect and research data * Translate concepts and information into images * Use feedback to modify designs * Provide exceptional internal and external customer service and anticipate needs * Give and receive feedback and ask for clarification when necessary * Treat people with respect and consideration * Approach others in a tactful manner * Remain calm and empathetic in situations that can be challenging * Support the team’s effort to succeed by giving and welcoming feedback, building morale and contributing a positive team spirit * Strive to develop skills, sharing expertise with others * Use equipment and materials properly * Observe safety procedures and report potentially unsafe conditions.

EDUCATION / EXPERIENCE: Bachelor's degree (B.A.) from four-year College or university, 1 year of related email or marketing experience and/or training or combination of education and experience.

ESSENTIAL SKILLS:

· Familiarity with Salesforce and other CRM platforms, email marketing, and customer journey configuration.

· Understanding of A/B testing and data analysis.

· Proficiency in SQL and query formulation for segmentation purposes.

· Demonstrated technical aptitude in handling complex data and database structures.

· Experience with Photoshop and photo editing.

· Proficient writing skills and ability to produce creative content.

· Basic knowledge of HTML, CSS, and AMPscript.

· Excellent organizational skills and attention to detail.

· Ability to work collaboratively in a cross-departmental team environment.

· Proactive in staying up-to-date with CRM compliance laws and best practices.

· Copywriting skills with attention to detail and grammar

DESIRED SKILLS:

· Experience with Salesforce Marketing Cloud

· Experience with Marketing Cloud extension products and features (Email Studio, Personalization, Content Builder, etc.)

· Experience with Email Content Building Systems

· Basic understanding of Web Design and CMS (WordPress)

· Basic understanding of File Transfer Protocol (FileZilla)

· Understanding of Hospitality and Timeshare industries and marketing strategies

COMPUTER EXPERIENCE: Ability to operate a personal computer and type quickly by touch. Advanced knowledge and strong abilities using Microsoft Office programs (Outlook, Word, Excel, PowerPoint) with a minimum of two years use of these programs. Ability to operate office equipment such as copier, fax, scanner, phone and calculator. Experience with mail merges, developing spreadsheets and writing formulas. Must be comfortable with search engines and navigating the internet. Ability to accurately record time worked in the correct department using the Company time keeping system.

WEB SPECIFIC EXPERIENCE: Experience in online What You See Is What You Get (WYSIWYG) editing and various online Content Management Systems (CMS). Experience and knowledge of website structures and HTML. Experience with Inntopia or TravelClick, Google Analytics, social media marketing practices and platforms, video production and email marketing engines.

LANGUAGE ABILITY: Ability to speak, read, write and interpret in English. Ability to read and interpret articles for publication, blogs, business correspondence, general business periodicals, instructions, job descriptions, memos, procedures, routine reports, rules, and schedules. Ability to write articles for publication, blogs, business correspondence, instructions, procedures, and routine reports. Ability to speak effectively and present information to top management, other employees of the organization, outside vendors and the public. Ability to appear in promotional videos and speak on camera or before small groups of people preferred. Strong creative and copywriting skills; must be able to develop content independently as well as with external publishers.

MATHEMATICAL SKILLS: Ability to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions and decimals. Ability to compute rate, discounts, interest, percentages, and commissions. Ability to apply concepts such as fractions, ratios and proportions to practical situations. Ability to work with mathematical concepts such as probability and statistical inference.

REASONING ABILITY: Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram or schedule form. Strong analytical skills; must be proficient in analyzing and interpreting data from third-party platforms and adapt to custom internal tools.

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

· Perform repetitive motions of the arms, elbows, wrists, hands and fingers over 2/3 of the time.

· Use arms, hands and fingers to handle, grasp, and reach over 2/3 of the time.

· Sit and work at a computer terminal over 2/3 of the time.

· Speak and listen within the office and over the telephone between 1/3 and 2/3 of the time.

· Stand, walk, stoop, kneel, crouch or crawl for under 1/3 of the time.

· Push using upper extremities to press with force in order to thrust forward, downward or outward under 1/3 of the time.

· Pull using upper extremities to exert force in order to draw, haul or tug objects in sustained motion for less than 1/3 of the time.

· Lift between 10 -25 pounds less than 1/3 of the time.

· Requires close, distance, color and peripheral vision, close visual acuity, and depth perception.

WORK ENVIRONMENT: The environmental conditions the employee will have exposure to:

· Office or administrative environment over 2/3 of the time.

· Exposure to pets and pet dander while working in the pet friendly office.

· Moderate noise.