Job Description

Between Pixels is looking to hire a Marketing Activations Manager to join our team in support of client activation marketing efforts. Our Activations are in-person events such as festivals, concerts, and community events where we interact with consumers directly, capture leads, and learn more about our customers customers and prospects. Also under the umbrella of Activations (or “street team”) includes guerrilla marketing and other hyper-local campaigns. The ideal candidate will be client and consumer-facing and have a strong understanding of event marketing and guerilla marketing tactics to capture leads and raise brand awareness.

Responsibilities

• Oversees all operations for activation marketing across clients, including budgeting, staffing, and execution.
• Develops a strategy and activation calendar for new markets and maintenance markets
• Recruits, hires, trains and manages part-time Brand Ambassadors
• Guides the team to apply digital strategies and marketing approaches within the consumer journey to achieve business objectives
• Oversees measurement of detailed behavior and performance across lead generation at all events
• Defines strategy and experiments to enhance ‘campaign’ effectiveness
• Oversees end-to-end implementation of activation plan – from strategy through execution
• Oversees event logistics such as pre-event preparations, set-up, execution, break-down and post event analysis
• Oversee the capture of photos and content to use on our and our clients’ social media channels
• Track key metrics and develop reports on the success of events and the program

Qualifications

• In-depth knowledge of event marketing and guerrilla marketing tactics to drive lead generation and brand awareness.
• Ability to translate marketing objectives into tangible activation marketing plans
• Experience creating marketing plans that are tied to measurable results
• Experience managing activation events and hiring Brand Ambassadors
• Ability to translate customer data and analytics and turn them into measurable hypotheses and actionable plans
• Thrives in a test-and-learn environment with an experimentation mindset
• Naturally curious and always looking for ways to optimize and improve customer experiences
• Outstanding interpersonal and communications skills, with an ability to influence associates and change behavior
• Availability to work nights and weekends as needed
• Must be physically fit and able to lift 50 pounds
• Must have a clean background check and an acceptable driving record

Job Type: Full-time

Pay: $60,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• 401(k) 4% Match
• Flexible schedule
• Health insurance
• Paid time off
• Referral program

Schedule:

• Choose your own hours
• Weekends as needed

Experience:

• Brand Activation: 1 year (Required)

Ability to Relocate:

• Marietta, GA: Relocate before starting work (Required)

Work Location: In person