The Bermuda Tourism Authority (BTA) is the official destination marketing organization of Bermuda. We are a dynamic, independent and entrepreneurial tourism enterprise dedicated to driving Bermuda's evolution as a world-class tourism destination.

The BTA is looking for a Media Partnerships & Analytics Manager.

With responsibilities based in New York reporting to the VP of Marketing, PR & Communications, the Media Partnerships & Analytics Manager will be responsible for identifying and managing relationships with key partnerships. The Manager will provide education on social media platforms & technology and track, analyze and communicate key metrics and business trends.

Duties and responsibilities are varied and not limited to:

• Develop and maintain strategic partnerships with media outlets, travel influencers, and other relevant stakeholders to amplify Bermuda's presence in the market
• Negotiate and manage media partnerships, sponsorships, and promotional opportunities to maximize exposure and reach key target audiences
• Collaborate with internal teams and external agencies to develop and implement media campaigns that align with the overall marketing strategy
• Utilize analytics tools and data insights to track and measure the effectiveness of media partnerships and marketing initiatives
• Generate regular reports and analysis to evaluate campaign performance, identify trends, and recommend optimizations
• Stay updated on industry trends, emerging technologies, and best practices in media partnerships and analytics.
• Serve as a key liaison between Bermuda Tourism Authority and media partners, fostering strong relationships and driving mutual success
• Have a keen understanding of the BTA mission, vision and goals and the National Tourism Plan, including key initiatives, quick wins and timelines
• Perform other related duties, special projects and assignments as required

The successful candidate must possess:

• Bachelor's degree in marketing, communications, business, or a related field
• Minimum 5-7 years of experience in media partnerships, analytics, or a related role
• Strong negotiation skills and proven ability to build and maintain strategic partnerships
• Proficiency in data analysis and experience with analytics tools such as Google Analytics, Adobe Analytics, or similar platforms
• Excellent communication and presentation skills, with the ability to convey complex data insights in a clear and compelling manner
• Detail-oriented with strong organizational and project management skills
• High energy with the ability to work well under pressure and tight deadlines in a fast-paced, changing environment
• Demonstrated ability to convey a sense of urgency, openness to new ideas, inclusion & diversity, integrity, customer focus, and respect
• Knowledge of the travel and tourism industry is a plus
• Ability to work nights and weekends on a regular basis; reliable, dependable, flexible, and responsive
• Valid Passport

Applications for this position must be received no later than May 17th, 2024