Beacon Technologies has an immediate opening for an experienced digital marketing leader to head our digital measurement team as the Director of Digital Analytics. The ideal candidate will work closely with the VP of Digital Optimization to develop, grow, and lead a team of specialist, as well as continuously evaluate and evolve tracking and measurement tactics based on industry best practices and emerging trends. However, this role extends beyond merely supervising. The ideal candidate will also be actively engaged in managing select client portfolios.

We are primarily seeking candidates that live in the Greensboro, NC area. We will consider very strong candidates that live outside the area, but no relocation assistance will be available.

The Director of Digital Analytics will:

• Create and implement strategies for digital measurement and reporting to support business objectives and client goals.

· Lead a team of digital analysts and specialists, providing guidance, mentorship, and support to ensure effective execution of analytics projects.

· Manage digital analytics tools and platforms, ensuring they are properly configured, integrated, and utilized to extract maximum value from data.

· Oversee the collection, analysis, and interpretation of data from various digital marketing channels, including websites and digital campaigns.

· Develop and deliver comprehensive reports and dashboards to clients and internal stakeholders, highlighting key metrics, trends, and recommendations.

· Develop and supervise action plans to address ongoing privacy issues and manage cookie-related concerns.

· Act as a primary point of contact for clients on digital analytics-related matters, including presenting findings, discussing strategies, and addressing questions or concerns.

· Staying updated on industry trends, new technologies, and best practices in digital analytics, and implementing continuous improvement initiatives within the agency.

· Collaborate with other teams within Beacon, such as SEO, PPC, content, and development, to integrate tracking and analysis into overall digital marketing strategies.

• Educate clients on the importance of digital analytics, interpreting data insights, and demonstrating the value of analytics-driven decision-making.

Requirements

• Experience supervising a team of 2 or more marketing professionals. (Previous experience as a director not required.)
• Expert knowledge of Google Analytic 4, Google Tag Manager, and Google Looker Studio.
• Knowledge of JavaScript and HTML to implement and customize tracking codes for web analytics platforms, ensuring accurate data collection.
• Experience utilizing Big Query and knowledge of data warehousing concepts and technologies for storing and managing large volumes of structured and unstructured data efficiently.
• Understanding of data governance principles and practices to ensure data accuracy, consistency, and compliance with privacy regulations (e.g., GDPR, CCPA).
• Understanding of statistical concepts and methods to conduct advanced analysis, such as hypothesis testing, regression analysis, and clustering techniques.
• Adept at creating compelling data visualizations and turning data into insights.
• Ability to clearly communicate analysis findings & recommendations to non-technical customers
• Ability to work on numerous concurrent projects while still hitting deadlines (organizational and time management skills)
• Ability to thrive in a fast-paced and dynamic work environment.
• Self-motivated, positive personality, solid work ethic with excellent interpersonal skills
• Confident with written & oral communication skills regarding customer management
• Proficient with Microsoft Office – Excel, Access, PowerPoint, Word to facilitate reporting and presentation needs.

About Beacon

For nearly 25 years, Beacon shines as a nationally recognized, full-service web solutions firm through its comprehensive web design, digital marketing and web hosting services that focuses on Higher Education, Multi-Family Property Management and Retail/Wholesale. The majority of Beacon’s work is with colleges and universities around the country, with customers across 45 states. We work together as a team to build stunning and highly effective websites, coupled with digital marketing and hosting services to drive admissions and student engagement. Our multi-family property services support hundreds of properties to market and fill open apartments for large-portfolio property management companies. Beacon has direct partnership arrangements with some of the leading, best of breed, technology companies, including Google (as one of the longest active Google Analytics Certified Partners in the US). Beacon is also recognized locally as one of the top managed IT services providers, with our staff monitoring and supporting desktops, servers and networking of many companies within the Triad.

We are a tight knit team of experts across a wide range of technical, creative, marketing and professional skills that love working together to provide a direct and valuable impact to our customers. Entry level employees get firsthand experience with industry experts. Experienced employees expand and share their knowledge while making an immediate impact. Beacon is really all about teamwork, helping others use technology effectively and work/life balance.

A Great Place to Work

Since 1998, Beacon has focused on providing high-quality web solutions for its customers and building a work environment that supports a great work/life balance. Consistently named as one of the best places to work, our employees enjoy flex-time schedules, work from home options, health club membership, casual work environment, a company-wide profit-sharing bonus program, 100% insurance coverage (health, dental, vision), 401(k) plan with a generous company match, 10 paid holidays which includes your “birthday holiday”, an ample supply of PTO, semi-annual employee meetings so everyone is “in the know”, weekly trivia contests, and fun monthly social events.

Community service is very important to Beacon as well - feeding hungry families, donating gifts for children during the holidays, raising money for the United Way and through its Weaving Hope mission to build preschools in Rwanda. And of course, we offer highly competitive compensation, as well as educational and travel opportunities.

The Beacon team genuinely enjoys working together and helping its customers fully utilize web technology to maximize the growth of their businesses. If you meet the qualifications above and believe you would thrive in this environment, please check out our website and send us your resume.

• Compensation includes a competitive salary and full benefits.
• Interviews will be scheduled based on qualified resumes. Please, no walk-ins or phone calls
• No Relocation Assistance available.