Brand & Communications Coordinator

The Brand and Communications Coordinator will help execute the day-to-day initiatives and marketing output for the Global Marketing team. This includes working closely with the Brand Design, Corporate Communications, Events and Digital Marketing Departments to support marketing campaigns, content development and brand communications.

This full-time position will report to the Corporate Communications Manager (50%) and Brand Design Manager (50%) and is best suited for someone with 2 years of experience.

(The job is 100% remote for the time-being with the possibility of hybrid in the future.)

Responsibilities

• Contributes to content creation and maintains editorial content calendar for all internal and external marketing & communications channels to ensure content timeliness and relevance

• Continuously update and monitor social media channels, which includes, but is not limited to, LinkedIn, Facebook, Twitter, and Instagram

• Prepare BDP’s internal weekly newsletter: curate content and work with internal, global stakeholders to develop engaging, promotional content

• Assists with developing content and executing BDP’s externally facing communications and customer newsletters/alerts

• Facilitate coordination of external virtual and in-person events, assist with set-up, post-event reporting and analysis

• Assist in building our brand and message as the company grows our ESG programs globally (Sustainability, Diversity & Inclusion, etc.)

• Manage and oversee regional external newsletters to ensure the content aligns with BDP’s mission and brand

• Assist with design of content for internal and external channels, including graphics, presentations, and videos

• Contribute to the development of marketing campaigns, including market research

• Generate and compile weekly reports of customer email & social media engagement activity including open rates, click-throughs, impressions, etc.

• Provide brand and communications support on development of new collateral to support internal programs, and go-to-market initiatives

• Assist with maintaining distribution lists and/or audience profiles

• Identify ways of leveraging digital marketing to drive awareness, advocacy and intent by maintaining a cutting-edge understanding of best practices, features, strategies, and tactics

• Utilize SEO best practices and develop strategies for implementation and analysis

Qualifications:

• Bachelor’s degree required in Communications, Marketing or related field

• Knowledge of logistics and supply chain industry a plus

• Proficient with a range of digital marketing tools, including Adobe Creative Cloud, Pardot, PowerPoint, Survey Monkey, Zoom, social media platforms preferred

• Self-motivated with an ability to take initiative in a challenging, fast-paced environment

• Ability to prioritize many tasks across various teams within the Marketing Department

• Ability to work independently and manage multiple projects and deadlines simultaneously

• Capability to quickly adjust priorities to respond to pressing demands

• Excellent oral and written communication skills

• Strong prioritization and time-management skills