Posting Details
Position Information
Position Title
Digital Marketing Coordinator

Work Location
Springfield Campus

Department
Strategic Communication

HR Home Department
096104 OFFICE OF STRATEGIC COMMUNICATION

Pay Grade
43

Proposed Salary
$46,000-$55,000

Position only available to current, regular, full-time Missouri State University employees?
No, Position is available to all applicants.

Appointment Type
Full Time Regular

Exempt/Non-Exempt
Exempt

General Function

The Digital Marketing Coordinator manages the planning, execution, and measurement of University digital marketing campaigns that drive student enrollment and advance the University's strategic goals, visibility, and reputation. This position works with internal University partners, manages projects from inception to completion, and develops strategies that will help meet University marketing goals. The Digital Marketing Coordinator proactively suggests new strategies in the creation and implementation of content for various paid search and social media platforms. The person in this role provides back-up social media support for the University and is a member of the crisis communication team.
Description of Primary Duties

The digital marketing coordinator will lead digital marketing for Missouri State University. This person will work with other professionals in the Marketing and Communications division to plan and implement digital and content marketing plans.
Minimum Acceptable Qualifications

Education: A bachelor's degree is required. A degree in marketing, advertising, public relations, or a closely related field is preferred.
Experience: Two years of professional experience directly related to specified duties and responsibilities is required. Four years of professional experience is preferred. Experience developing and implementing comprehensive digital marketing campaigns is required. Experience placing Google and social media ads is required. Experience managing campaign budgets through digital advertising platforms is required. Experience in higher education is preferred. Experience with digital analytics platforms, such as Google Search Console and Google Analytics is preferred. Experience with Google Data Studio is preferred. Supervisory experience is preferred.
Skills: Excellent organizational, time-management, presentation and project management skills are required. Excellent written, oral and interpersonal communication skills are required. Strong proofreading and editing skills are required. Advanced knowledge of marketing principles, concepts, techniques, and applications relevant to the field of promotion and advertising is required. Knowledge of Search Engine Optimization (SEO) factors is required. Strong grasp on developing, implementing, tracking, and optimizing for search engines marketing (SEM) campaigns is required. Strong grasp of audience targeting capabilities is required. The ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required.
Other: The scope of the job requires occasional evening and weekend work. Occasional overnight or out-of-town travel is required. Extended periods working at a computer workstation are required.
#LI-CP1

Additional Qualifications
Link to Job Description
https://www.missouristate.edu/Human/JobDescriptions/2311-digital-marketing-coordinator.htm

Open Date
04/19/2024

Close Date (If Close Date is blank then the posting is considered open until filled)
Special Instructions to Applicants

The first date of consideration is May 10, 2024, and review of applications will continue until the position is filled. Official transcripts required at time of hire.
EO/AA and Diversity Statement

Non Discrimination Statement
Missouri State University is a community of people with respect for diversity. The University emphasizes the dignity and equality common to all persons and adheres to a strict nondiscrimination policy regarding the treatment of individual faculty, staff, and students. In accord with federal law and applicable Missouri statutes, the University does not discriminate on the basis of race, color, national origin (including ancestry, or any other subcategory of national origin recognized by applicable law), religion, sex (including marital status, family status, pregnancy, sexual orientation, gender identity, gender expression, or any other subcategory of sex recognized by applicable law), age, disability, veteran status, genetic information, or any other basis protected by applicable law in employment or in any program or activity offered or sponsored by the University. Sex discrimination encompasses sexual harassment, which includes sexual violence, and is strictly prohibited by Title IX of the Education Amendments of 1972.
This policy shall not be interpreted in a manner as to violate the legal rights of religious organizations or military organizations associated with the Armed Forces of the United States of America.
The University maintains a grievance procedure incorporating due process available to any person who believes he or she has been discriminated against. Missouri State University is an Equal Opportunity/Affirmative Action/Minority/Female/Veterans/Disability/Sexual Orientation/Gender Identity employer. Inquiries concerning the complaint/grievance procedure related to sex discrimination, including sexual harassment and sexual assault, should be addressed to the Title IX Coordinator, Carrington Hall 205, 901 S. National Ave., Springfield, Missouri 65897, TitleIX@missouristate.edu , 417-836-8506, 417-836-8506, 417-836-8506,or to the Office for Civil Rights. All other inquiries concerning the grievance procedure, Affirmative Action Plan, or compliance with federal and state laws and guidelines should be addressed to the Equal Opportunity Officer, Office for Institutional Equity and Compliance, Park Central Office Building, Suite 111, Springfield, Missouri 65897, equity@missouristate.edu , 417-836-4252, or to the Office for Civil Rights. (Res. Board Policies No. 70-11; Bd. Min. 10-28-11.)
Background Check Statement

Employment will require a criminal background check at University expense.
Posting Detail
Posting Number
20240082FTS

Quicklink for Posting
https://jobs.missouristate.edu/postings/74672