Events and Sales Manager
The Sales & Event Manager will serve as a primary point of contact for local sales and event outreach for Bazaar Mar and Bar Centro José Andrés. The Manager will develop infrastructure to maximize sales opportunities, develop sustainable relationships within target groups and ultimately generate business for the restaurant. They will collect and update information about community and target markets; design, implement and host events within the restaurant for sales and marketing opportunities, and attend offsite events to draw business into the restaurant. The Manager will serve as a main point of contact for guests seeking to book large party events, and will actively seek out new events business to meet or exceed monthly sales goals.
RESPONSIBILITIES
• Develop and implement sales and marketing goals and strategies to increase overall and private event business in tandem with the restaurant General Manager
• Collect and leverage broad information about target audiences for sales and events efforts, to determine best strategies and tactics for maximizing business from these audiences.
• Work with the José Andrés Group (JAG) Director of Marketing to develop appropriate sales and events materials
• Create a detailed database of key sales and events targets to develop and nurture relationships, fostering loyalty and repeat business. Leverage annual convention calendar and forecasting data to maximize sales potential
• Clearly define guest expectations, anticipate needs and ask questions to ensure a positive experience. Create detailed Banquet Event Orders (BEOs) for each large group booking, exercising a thorough understanding of menu and products
• Oversee group event bookings to ensure guest satisfaction. Serve as main point of contact for event hosts and the liaison with the restaurant
• Assess results regularly and creatively brainstorm new cost-effective programs to generate awareness and trial among target audience segments. Based on analysis, suggest and implement changes to optimize results to align with goals. Execute and report on monthly goals set in partnership with Restaurant GM, Head Chef and JAG Marketing.
• Lead development of event pricing structure for large parties and events, as well as manage and update all sales and events menus on a regular basis
SKILLS, KNOWLEDGE & ABILITIES
• Three to four years of sales, service, or retail experience is required. Prior front-of-house restaurant experience is a plus
• Must be driven, resourceful, and an excellent communicator with a high level of professionalism
• Must be outgoing with a high comfort level actively engaging guests and team. Exhibits strong telephone, email, and interpersonal communication skills, as well as exceptional organizational and time management skills
• Consistently demonstrates a positive and team-oriented attitude
• Excellent written and verbal communication skills; familiarity with basic social media marketing principles
• Ability to analyze and report data accurately
• Comfortable working independently, taking initiative to identify and accomplish tasks
• Ability to creatively problem solve and overcome obstacles to achieve goals
• Ability to connect business goals with local consumer, competitor and trade area dynamics to implement effective programs
• Excels in a fast-paced, ever-changing, and high growth company
• Continuous desire for learning and self-improvement by maintaining a student mentality and asking questions
• Actively solicits and accepts feedback on performance
• Embraces JAG’s Mission and Service Values to be able to represent the company to the public
• Consistently demonstrates positive, professional demeanor to both guests and team
• Knowledge and comfort level with MS Office, especially Excel
At The José Andrés Group of restaurants every endeavor is driven by the importance we place in our missions and core values. The diverse array of restaurants that make up José Andrés Group span cuisines and cultures, price points, and service styles. From two 2-Michelin-starred restaurants to game-changing small plates restaurants to fast-casual eateries and a food hall, the company offers unparalleled culinary experiences for every taste. Our restaurants serve a wide variety of global cuisines, including Spanish, American, Mexican, Greek, Peruvian and beyond, each one telling the unique stories gathered by José and the José Andrés Group team through years of travel, research, experimentation and inspiration.