DEPARTMENT/TEAM DESCRIPTION-

Identified talent would work within the US Cough Cold Commercial team and in-particular the Alka Seltzer Plus brand team within Bayer Consumer Health. While reporting to US Marketing Director Cough Cold, the identified manager would leverage an inter-disciplinary extended team of highly motivated cross functionals to help drive assigned brand. The open role will also have 1 dedicated Associate Brand Manager to support him/her.

POSITION SUMMARY-

Seeking an experienced brand marketer to manage the commercial brand operations for ASP as well as the development of assigned Associate Brand Manager.

POSITION DUTIES & RESPONSIBILITIES

• Inspire Teams: ensure engagement and excitement of cross-functional teams for the direction & opportunity of assigned brands.
• Sales Forecasting: help develop retail sales projections as well as working with demand planning teams to inform shipment forecasts for assigned brand.
• Brand Strategy: in partnership with Director Cough Cold must be a leading voice on how to drive brand looking ahead.
• Communication Development: partner with Director Cough Cold, agency partners & media teams to recommend future communication direction.
• Media Planning In partnership with media team identify best media plan for Q4 2023 and beyond.
• Sales Strategy partner and influence trade marketing team to influence 4P execution of assigned brands at retail.
Innovation Development ready 2024 commercial launch in partnership with SBM Innovation.

REQUIREMENTS/PREFERENCES

Education Requirement(s):

Completion of BS/BA. MBA, with preferred marketing concentration.


Skill & Competency Requirements:

• 5 years of brand marketing experience in consumer health space
• Knowledge on communication development & media planning.
• Keen understanding & comfort with complex data / how to interpret scan data is a must so are PNL and budgeting reports.
• Experience in strategy development
Strong project management and problem-solving skills.

Preferences:

• Direct field sales experience

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