Summary

We are looking for a talented and creative individual to join our marketing team as a Content Creator. The Content Creator will be responsible for developing engaging and compelling content that resonates with our target audience across various digital platforms. This role requires a combination of strong writing skills, creativity, and a deep understanding of digital marketing trends.

Essential Functions

• Develop content strategies aligned with marketing objectives to attract, engage and convert our target audience.
• Create high-quality written content for various channels, including website copy, blog posts, social media posts, email campaigns, case studies, eBooks, whitepapers and more.
• Collaborate with cross-functional teams to brainstorm and generate content ideas that support marketing campaigns, product launches and brand initiatives.
• Conduct thorough research on industry trends, customer preferences and competitor activity to inform content planning and creation.
• Optimize content for search engines (SEO) by incorporating relevant keywords, meta tags and optimizing content structure for improved discoverability.
• Develop compelling calls-to-action (CTAs) to drive user engagement and conversion across all content touchpoints.

Additional Responsibilities

• Manage content calendars and schedules to ensure timely delivery of content across all channels, coordinating with internal stakeholders and external contributors as needed.
• Monitor content performance using analytics tools (e.g., Google Analytics, social media insights) and generate reports to track key metrics and measure the effectiveness of content initiatives.
• Stay up-to-date on emerging trends, best practices and innovations in content marketing and digital media, and proactively integrate new ideas and approaches into content strategies.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English or related field preferred.
• Proven experience (7 years) in content creation or copywriting, preferably in the industry.
• Exceptional writing skills with a keen eye for detail and the ability to adapt writing style to different audiences and platforms.
• Strong understanding of digital marketing principles, including SEO, content marketing, social media and email marketing.
• Proficiency in content management systems (e.g., WordPress, Drupal) and familiarity with basic HTML/CSS.
• Ability to manage multiple projects simultaneously in a fast-paced environment and meet tight deadlines.
• Creative thinker with a passion for storytelling and generating innovative content ideas.
• Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
• Analytical mindset with the ability to interpret data and insights to optimize content performance and drive results.

BASYS provides direct credit and debit card processing solutions for businesses across the country. We treat our team, clients, and vendors like people, not numbers. BASYS is proud to maintain a 90% customer retention rate of clients that continue to process, in an industry where retention rates often average closer to 70 to 75%. We feel that this is a perfect example of how our customer oriented business model sets us apart.

BASYS is an equal opportunity employer