About the Role

In this role, you will build and develop innovative internal and external content strategies to support the company’s long-range plan. You will collaborate with internal and external partners to plan, develop, implement, and evaluate strategic communications. You will develop a deep understanding of the business and leverage your understanding of industry trends to shape stories that convey the company’s priorities, values, and market position.

What You'll Do

• Partner with the business to build a narrative that communicates our company’s business objectives, culture, and values to our employees, prospective employees, shareholders, and customers
• Design, edit, and oversee the distribution of internal and external communication materials, including program communications, presentations, FAQs and fact sheets, press materials, speeches, articles, and social content
• Provide guidance and support to executive management for internal and external meetings
• Evaluate fit with target audience to ensure comprehension Implement metrics to evaluate effectiveness of communication plan delivery
• Develop standards and guidelines for style and content internally and externally
• Build cross functional partnerships and consensus with internal stakeholders and agency partners
• Influence strategy for area/team
• Be a brand ambassador for our brand and Gap Inc, brand awareness across all company channels.
• Drive local and national business press stories and product focused editorials, exploring Influencer integrations and experiential events where possible, and helping supplement brand storytelling.
• Works cross-functionally with merchandising and channel leads to develop seasonal and annual marketing communication frameworks aligned to regional brand and commercial objectives.
• Manage internal/Gap Inc and consumer communications editorial calendars to ensure consistency, and amplification of key messages and products annually and seasonally.
• Support Influencer strategy and build the 360 approaches across talent, product and storytelling for brand and influencer channels.
• Assist with retail events strategy for media/influencer activations and local retail events aligned to the brand marketing and cultural calendar deliver engaging customer experiences.
• Establish strong relationships and collaboration with relevant stakeholders throughout the organization (Design, Merchandising, Visuals, Creative, Media, Social) to inform on-going and always-on planning and business/brand alignment throughout the season.
• Play a strong, senior strategic role in working cross-functionally and with senior leaders. (CEO, Head of Marketing, HR, Strategy, Retail teams)
• Support Gap Inc. Internal Communications partners with overall collaboration as it relates to brand updates, seasonal product news, Town Halls, earnings, reporting and cross-sharing of information.

Who You Are

• Ability to drive cultural and/or change initiatives, and position a brand/company as a great place to work
• Creative, innovative, and curious; ability to move from concept to ideation to execution; strong bias for action
• Ability to prioritize, multitask, and oversee multiple concurrent projects and workstreams with various business partners
• Excellent written, verbal and advisory skills, including speechwriting experience; proven track record of delivering exceptional written work
• Ability to assess relatively complex situations and analyze data to make judgments and recommend solutions
• Collaborative mindset, with desire to foster partnership and conceptual integration with key teams cross-functionally (Gap Inc corporate communications, marketing, brand experience, creative, visual, ecom, media, etc.)
• Concrete experience managing complex projects and programs requiring thorough leadership to align multiple teams and stakeholders.
• Have industry knowledge, personality and composure to work with senior level executives, major media outlets, talent/influencers and brand partners.
• Ability to determine solutions independently, think creatively, proactively, and implement rapidly.
• Leader of teams, collaborative, nimble and agile; Flexibility to manage competing priorities and shift focus as determined by changing business needs.
• Deep team-orientation and desire for team building.