A West Regional Sales Manager ("RSM") is responsible for meeting sales goals in the West territory. This position manages a large geographic territory. With the sales directors help, you will identify distribution partners and bring them into the AW-Lake sales channel manage coverage gaps. The RSM works direct selling and with distribution firms to promote and support the AW-Lake brand with the ultimate goal of achieving defined sales and profitability goals while ensuring customer satisfaction. The RSM will provide training, technical support and constructive feedback to distributors. In addition, the RSM may become involved in high profile field service issues either in a direct or supporting role.

Preferred candidate would reside in one of the following states: Washington, Oregon, California, Utah, Arizona, New Mexico or Colorado.

AW-Lake is a leading provider of flow measurement solutions across a wide range of industries. As an innovative and forward-thinking company, we take pride in delivering high-quality products and exceptional customer service. If you are a passionate individual looking to make a difference and be part of a dynamic team, we invite you to explore the exciting career opportunities available with us.

At AW-Lake, we specialize in the design, manufacturing, and distribution of precision flow meters and flow measurement solutions. We have a comprehensive portfolio of flow measurement instruments that can be found in diverse applications and industries around the world, such as oil and gas, chemical processing, food and beverage, pharmaceuticals, water and wastewater, and many others. With over 40 years of industry experience, we have established ourselves as a trusted name in the field, providing reliable and accurate
solutions that meet our customers' exacting requirements.

In addition to our individual strengths, AW-Lake is part of TASi Measurement, a global conglomerate specializing in test, measurement, and assembly solutions. This affiliation with TASI brings numerous advantages to our employees. While AW-Lake maintains its identity as a small company, we benefit from the resources, stability, and global reach of a larger corporation.

AW-Lake maintains a small company environment that fosters close-knit teams and a family-like culture. We take pride in providing a workplace where individuals are not just a number but an integral part of our success. Each employee has the opportunity to make a meaningful impact on our business, contributing their unique skills and ideas to drive innovation and growth. We believe in empowering our employees and offering them the autonomy to take ownership of their work while providing the support and mentorship
needed to thrive. We recognize that an inclusive and diverse workplace where all employees feel respected, valued and able to achieve their full potential is vitally important. Not only does it inspire creativity and collaboration, it's good for business. We celebrate our differences and believe our diverse skills, abilities and perspectives strengthen our culture and our overall performance.

If you are ready to embark on a fulfilling career with a company that values innovation, teamwork, and customer satisfaction, AW-Lake is the place for you. Join us in our mission to provide cutting-edge flow measurement solutions that drive industry success. Explore our current job openings and take the first step towards a rewarding future with AW-Lake.

KEY RESPONSIBILITIES
Responsibilities include, but are not limited to:
• RSMs are measurement experts. They maintain technical proficiency with all AW Lake products, the Flow applications where they are used, and new products/applications as they are added/identified.
• The RSM will develop and maintain relationships at all production locations in order to manage orders and logistics to meet customers' needs.
• Works with distribution and direct to develop relationships with current and prospective customers resulting in AW-Lake becoming their preferred brand of flow measurement.
• Maintains standard AW-Lake price and discount levels within the assigned territories and makes suggestions for special offers where necessary to secure highly competitive or strategic business.
• Supports regional trade shows within his/her territories and factory training events as required.
• Provides direct support for high profile projects and technical service issues as required.
• Maintains up to date reporting of sales activities and tracks/reports on large long-term projects.
• Provides feedback to management regarding industry trends and customers' requirements.
• Conducts training sessions; both internal and external.
• Stays current on competitors' offerings and contributes to competitive analysis by product.
• Provides meaningful input on the overall company sales strategy, product development and marketing.
• Create a territory marketing plan to include maintain existing business and to identify and develop new business partners and opportunities to meet or exceed financial goals for the year.
• Create and maintain key account plans for the territory to support growth with key partners.

POSITION REQUIREMENTS
• Travel requirements vary by region and time of year; 30-50% overnight travel is expected (minimum 7-8 days per month in the field, selling). Customers should be visited 1-2 times per year to conduct presentations, sales calls, training, and service with our Distribution
• Ability to work independently
• Possess Strong business acumen and analytical skills.
• A minimum of 3 years in outside sales and territory management with 5 plus years of Sensor/Automation experience.
• Excellent communication and time management skills.

PREFERRED QUALIFICATIONS:
• 3 years as a successful Outside sales Territory Manager with a demonstrated level of technical competence.

TRAITS:
• High energy, self-starter with the ability to represent our company with the utmost professionalism.
• Political savvy across the customer organization and company.
• Effective, strong communication with internal and external business partners.
• Strong eye for business & ability to adapt to our customer's needs.
• Strong negotiating skills.
• Must display strong critical thinking, problem-solving, and analytical skills.
• Standout colleague who encourages collaboration across the region.
• Strong presentation and communication skills.

COMPUTER SKILLS:
• Microsoft Office - Excel, Word, Outlook
• CRM

WORKING CONDITIONS:
• Physical Demand(s): Can lift up to _50_lbs, sitting and stand for reasonable periods of time