Overview

For 35 years, Avondale Group has grown to become one of the most respected family-owned automotive groups in the world. We pride ourselves on creating an elevated client experience from purchase, to service, to collision repair, to subscription and beyond. The sincere and endless commitment to our employees drives our success and the inclusive culture makes Avondale Dealershipsa truly special place!We feel honored that we attract, nurture, respect and retain the most talented people in the industry! We do so by providing a world-class, high-quality work environment where productivity, innovation, and personal and professional growth lead to success and lasting, meaningful relationships. It would be our sincere pleasure to show you this, first-hand.

EXCELLENT MEDICAL INSURANCE AND LIFE BENEFITS FOR YOU AND YOUR FAMILY!

• Your Choice of Medical Plans (we reduced employee healthcare expense through our self-insured plans for our employees and their families for 2023)
• Dental
• Vision
• FREE Company Paid Life Insurance 
• FREE Employee Assistance Program Support for all employees
• 401K Retirement Plan
• Paid Holidays/Vacation/Paid Time Off

Our Avondale Dealership Digital Marketing Operations Specialist plays a pivotal role in managing the operational and digital marketing initiatives of Avondale Dealerships. This position is responsible for overseeing website and vehicle merchandising accuracy, consistency and compliance, project management, vendor coordination, and execution reporting within the marketing department, ensuring the efficient implementation of marketing strategies and campaigns. 

Responsibilities

Digital Analysis and CreationManage and enhance, key digital marketing vendor relationships, including but not limited to Cox / Dealer.com, Engage, AutoTrader, DuPont, CarGurus, and AutoAlert.

Measure, analyze and communicate the performance of all digital marketing campaigns, assessing against goals (ROI and KPIs).

Continuously review and analyze OEM and dealership sales and implement the latest digital marketing trends/strategies to continuously drive qualified traffic to Avondale dealerships.

Incorporate OEM and dealership sales & service monthly specials into all digital and multi-touch campaigns.

Partners with Variable Directors to improve inventory merchandising for maximum effectiveness.

Website StrategyDevelop and optimize all website properties to align with business goals, brand strategy, and defined KPIs.

Research, identify and coordinate website enhancements that align with Avondale and OEM brand strategy.

Incorporate business strategy into website execution strategies to ensure alignment with overarching organizational goals.

Operational Marketing

Analyze first and third-party data through CRM and other platforms to generate targetedlists for email marketing campaigns, capitalizing on identified business opportunities.Create and deploy email marketing campaigns in the marketing analytics and email marketing platform.Report performance of email marketing campaigns to marketing and store leadership and make adjustments for effective execution.Engage with the OEM Marketing sites to ensure current assets are being leveraged across campaigns.Work with the Marketing Team to submit quarterly/annual Marketing Plans by OEM, based off each OEM's requirements.Manage and submit appropriate plans and documentation for manufacturer co-op reimbursement and track the reimbursable expenses to ensure they are reimbursed properly.

Project Management and Scheduling

Responsible for comprehensive management of all marketing department projects, including the oversight of project timelines and execution reporting.Assign and follow up on project tasks that facilitate effective collaboration with internalteam members and external partners.

Manage and schedule engagements with vendor partners, such as photography and video production teams, and communicate these schedules with our store teams.

Digital Merchandising and Website ComplianceExecute digital merchandising and proactively conduct website compliance audits for all website properties, reporting necessary changes to vendor partners.

Partner with the Digital Marketing Director to strategize ongoing website improvements and changes, while managing the scheduling, project management, and implementation.Interpret and implement manufacture compliance requirements.Manage communication and expectations between vendor and manufacturer partners.

Reporting and Analytics

Maintain successful scores for OEM website audits.Ensure timely delivery of monthly reports to the dealerships by the 5th of each month.Analyze YoY website traffic and conversion rate growth, as well as overall sales and service opportunities.

Qualifications

Education and/or Experience:Bachelor's degree from four-year college or university; or a minimum of five (5) years relatedexperience in the Sales/Marketing field.

Certificates, Licenses, Registration: (Including Driver's License) Valid Driver’s License

Physical Demands: The physical demands described here are representative of those that mustbe met by an employee to successfully perform the essential functions of this job. Reasonableaccommodations may be made to enable individuals with disabilities to perform the essentialfunctions. While performing the duties of this job, the employee is regularly required to talk orhear. The employee frequently is required to stand, walk, and reach with hands and arms. Theemployee is occasionally required to utilize manual dexterity as well as stoop, kneel, crouch, orcrawl. The employee must occasionally lift and/or move up to 10 pounds.