16 Associate Manager, Digital Marketing Jobs in Irving, TX
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Associate Manager, Digital Marketing
$95k-126k (estimate)
Full Time | Business Services
7 Months Ago
Avocados from Mexico is Hiring an Associate Manager, Digital Marketing Near Irving, TX
Job Description Summary
At Avocados From Mexico®, we nurture hearts to live life deliciously. The Associate Manager of Digital Marketing is a dynamic and valuable role on the Marketing team which supports the brand building and innovation efforts across all digital channels. The Associate Digital Marketing Manager reports to the Senior Digital Marketing Manager and is responsible for the flawless execution of digital campaigns and activations across all owned and paid platforms. These digital marketing efforts should drive consumer awareness, recognition and preference of the Avocados From Mexico® brand vs. other avocado brands or origins for the ultimate goal of increasing overall value for the brand and product as well as driving consumption with consumers.
This position requires a positive, energetic, and highly collaborative individual who possesses the ability to cultivate strong working relationships while supporting the executional plans that will enable the achievement of the brand goals.
Responsibilities
Social Media, Digital Strategy & Planning:
At Avocados From Mexico®, we nurture hearts to live life deliciously. The Associate Manager of Digital Marketing is a dynamic and valuable role on the Marketing team which supports the brand building and innovation efforts across all digital channels. The Associate Digital Marketing Manager reports to the Senior Digital Marketing Manager and is responsible for the flawless execution of digital campaigns and activations across all owned and paid platforms. These digital marketing efforts should drive consumer awareness, recognition and preference of the Avocados From Mexico® brand vs. other avocado brands or origins for the ultimate goal of increasing overall value for the brand and product as well as driving consumption with consumers.
This position requires a positive, energetic, and highly collaborative individual who possesses the ability to cultivate strong working relationships while supporting the executional plans that will enable the achievement of the brand goals.
Responsibilities
Social Media, Digital Strategy & Planning:
- Participate in the development of the annual marketing plan including researching digital trends, identifying consumer insights, and exploring innovative marketing ideas in digital that will drive future brand growth
- Support the planning and development of the brand digital strategy across our strategic pillars: Brand, Tentpoles, Health & Wellness, and Education
- Contribute to building the brand’s organic social content calendar and influencer strategy in partnership with the digital agency.
- Manage the AFM relationship with influencers and content creators as needed.
- Monitor all social media platforms to ensure that each one is maintained and reflecting the current campaign messaging
- Develop inspiring creative and media briefs for digital campaigns that deliver on the business objectives
- Lead the development of digital creative assets for pre-testing to drive brand performance
- Stay up to date with digital technology trends and identify new platforms or solutions to create efficiency in content and social media campaigns.
- Support the Senior Digital Marketing Manager on the execution of all digital marketing campaigns and activations for tentpole programs, including Super Bowl, working collaboratively with cross-functional departments
- Maintain project timelines and budgets, and work closely with the creative and media teams to launch digital campaign deliverables on time
- Lead the development of content for the brand’s website, social media channels and other digital advertising.
- Execute the digital amplification of experiential brand programs
- Assist with CRM, email marketing, and deployment of the digital newsletter.
- Build and manage the image inventory of AFM digital. Work closely with brand team to incorporate these assets into the asset management system.
- Monitor and evaluate campaign results extensively and extract actionable insights from reporting to improve the performance of our campaigns on an ongoing basis.
- Manage all key stakeholder and USDA approvals for the digital team.
- Organize material for meetings with top management and prepare and distribute minutes and reports.
- Support the digital team with presentations as needed for various board and team meetings.
- Coordinate contract development and budget management and work closely with vendors and agencies on billing
- Manage multiple agencies on planning and executing digital campaigns
- Exceptional project management skills with the ability to manage multiple projects and timelines
- Self-starter who works independently and is highly self-motivated; goal and results oriented
- Excellent communication and presentation skills
- Strong budget management skills
- Performance-driven with a passion for driving impact and results
- Well-organized and detail oriented
- Ability to manage multiple agencies and stakeholders. Cross-functional collaborator that forms strong working relationships within an internal and external team.
- Thrives in a fast-paced environment while being adaptable, resilient, and resourceful.
- Energetic, innovative, creative, and flexible.
- Growth mindset and ongoing learner; exhibits insatiable curiosity and an interest in self-improvement.
- Strong computer skills required, including PowerPoint and Excel.
- Brand content development experience.
- At least 2 years of experience in digital marketing required
- 3-5 years of experience working in top-tier ad agencies and/or client-side brands.
- Bachelor’s degree required. Major in Marketing or Advertising is a plus.
Job Summary
JOB TYPE
Full Time
INDUSTRY
Business Services
SALARY
$95k-126k (estimate)
POST DATE
10/19/2023
EXPIRATION DATE
06/12/2024
WEBSITE
avocadosfrommexico.com
HEADQUARTERS
IRVING, TX
SIZE
25 - 50
FOUNDED
2013
CEO
ALVARO LUQUE
REVENUE
$50M - $200M
INDUSTRY
Business Services
Related Companies
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The following is the career advancement route for Associate Manager, Digital Marketing positions, which can be used as a reference in future career path planning. As an Associate Manager, Digital Marketing, it can be promoted into senior positions as a Digital Marketing Director that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Associate Manager, Digital Marketing. You can explore the career advancement for an Associate Manager, Digital Marketing below and select your interested title to get hiring information.
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