Conversions API Strategist 13805

A leading professional networking company is seeking a Conversions API Strategist. The successful candidate will be the main point of contact for our customers, providing them with technical guidance, troubleshooting, and best practices. The ideal candidate has 3 years of experience in web analytics and campaign tracking via common marketing channels (Paid Search, Social, Partnerships etc.). The company offers a great work environment!

Conversions API Strategist Pay and Benefits:

• Hourly pay: $50-$80/hr (Pay varies based on candidate's location and experience)
• Worksite: Leading professional development and networking company (New York, NY 10118 - Hybrid or Remote, candidates must be located in the United States)
• W2 Employment, Group Medical, Dental, Vision, Life, Retirement Savings Program
• 40 hours/week, 6 Month Assignment

Conversions API Strategist Responsibilities:

• Hold discovery conversations to understand customer measurement goals and implications on Campaign Manager Tool setup.
• Assist with setting up Campaign Manager Tool to prepare intake of CAPI events.
• Identify which web events need to be tracked to support measurement reporting and positively influence optimization.
• Define tracking requirements that focus on capturing data dynamically for scale and not in a static approach. Tracking should be able to support website growth, especially where page templates exist.
• Effectively communicate measurement requirements (triggers and tag) with implementation vendors and be able to articulate rationale professionally to customers in a simple to understand way.
• Collaborate with our internal team and provide feedback and insights on the Conversions API product and customer needs.
• Communicate effectively and professionally with customers via email, phone, and video calls.
• Track all inbound, open, in-progress, and closed customer engagements transparently for our Sales Team, Measurement Analytics Partner & Customer Solutions Engineering Teams’ visibility.

Conversions API Strategist Qualifications:

• 3 years of experience in web analytics and campaign tracking via common marketing channels (Paid Search, Social, Partnerships etc.)
• 3 years of experience working with Marketing Technologies and 1st party data collection.
• 3 years of experience working with Google Tag Manager and other tagging platforms, such as Tealium and Adobe, for website data collection and management.
• Prior experience with other Conversions API products (e.g., Meta, Snap, Pinterest, etc.).
• Familiarity with our event tracking and measurement solutions, such as Conversion Tracking, Website Demographics, and Campaign Manager.
• Excellent interpersonal and communication skills, both written and verbal.
• Self-motivated, proactive, and able to work independently as a 3rd party vendor, while being viewed as an extension of our specialist teams.
• Ability to simplify complex processes for ease of understanding across various customer stakeholder levels.
• Knowledge of best practices and strategies for event tracking and measurement across different industries and use cases.
• Excellent interpersonal and communication skills, both written and verbal.
• Self-motivated, proactive, and able to work independently as a 3rd party vendor, while being viewed as an extension of our specialist teams.
• Ability to simplify complex processes for ease of understanding across various customer stakeholder levels.