Director of Digital Marketing

About the Company

Well-established marketplace specializing in getting people outdoors

Industry
Retail

Type
Privately Held

About the Role

The Company is seeking a Director of Digital Marketing with a focus on paid campaigns, particularly pay-per-click (PPC) campaigns. The successful candidate will be responsible for spearheading and taking ownership of the digital marketing platform, with a specific emphasis on paid search. This role is pivotal in expanding the company's digital footprint and connecting with a community of outdoor enthusiasts. The ideal applicant will have a minimum of five years of digital marketing experience, with a strong background in managing PPC campaigns. Proficiency in digital marketing tools such as Google Ads, Microsoft Advertising, and various analytics platforms is essential. The Director will be expected to be results-oriented, with a proven track record of delivering successful paid search campaigns, and ideally will have experience in launching and supervising such programs.Applicants for the Director of Digital Marketing position at the company should possess a minimum of five years of experience in paid search marketing, with a focus on PPC campaigns. The role requires a candidate with strong analytical skills, the ability to interpret data to make informed decisions, and a results-oriented approach. Proficiency in digital marketing tools and platforms is a must, as is a track record of successful campaign management. The company is particularly interested in candidates who can not only manage PPC campaigns but also launch and supervise the program, potentially leading a team of employees. The role offers the opportunity to be at the forefront of a rapidly growing e-commerce platform and to work in a dynamic, collaborative environment.

Travel Percent
Less than 10%

Functions

• Information Technology
• Marketing
• Strategy