Paid Media Specialist

Mason, OH, USA Minnetonka, MN, USA Req #2052 Thursday, April 18, 2024

AtriCure, Inc. provides innovative technologies for the treatment of Afib and related conditions. Afib affects more than 33 million people worldwide.

Electrophysiologists and cardiothoracic surgeons around the globe use AtriCure technologies for the treatment of Afib and reduction of Afib related complications.

AtriCure’s Isolator Synergy Ablation System is the first medical device to receive FDA approval for the treatment of persistent Afib.

AtriCure’s AtriClip Left Atrial Appendage Exclusion System products are the most widely sold LAA management devices worldwide.

AtriCure’s Hybrid AF Therapy is a minimally invasive procedure that provides a lasting solution for long-standing persistent Afib patients.

AtriCure’s cryoICE cryoSPHERE probe is cleared for temporary ablation of peripheral nerves to block pain, providing pain relief in cardiac and thoracic procedures.

For more information, visit or follow us on Twitter @AtriCure.

We foster a culture of inclusion by embracing diverse experiences and individuals where everyone’s authentic self is welcome.

We offer supporting programs and resources that provide enriching and equitable opportunities for each person to contribute professionally and personally.

POSITION SUMMARY :

AtriCure is seeking a highly skilled and experienced Paid Media Specialist to join the digital marketing team. As the Paid Media Specialist at AtriCure, you will build the brand’s digital brand presence through a wide variety of advertising channels.

This role will be responsible for planning, executing, optimizing and reporting on SEM and social media and programmatic advertising.

ESSENTIAL FUNCTIONS OF THE POSITION :

• Optimize full-funnel paid media efforts with a focus on ROI-driven activities.
• Oversee AtriCure’s social media advertising, including creative and performance.
• Set up social media ads through social ads managers, including but not limited to, Meta, X, and LinkedIn.
• Build and run programmatic campaigns through a third-party portal and perform regular optimizations.
• Routinely optimized AtriCure’s SEM efforts develop new campaigns as needed.
• Conduct keyword research to uncover actionable customer insights and expand targeting capabilities.
• Assist in managing ongoing campaigns on physician-only platforms.
• Develop actionable diagnostics and focus on creating a prioritized list of tactical optimizations.
• Report on digital advertising efforts and provide recommendations based on outcomes.
• Run the creative ad process and work with cross-functional teams to ensure proper messaging and regular updates.
• Monitor monthly campaign budgets.
• Lead digital media invoices, creation of purchase orders, and monthly reconciliations.
• Stay current with industry trends and best practices in digital advertising, identifying new opportunities.

ADDITIONAL ESSENTIAL FUNCTIONS OF THE POSITION :

• Regular and predictable work performance
• Ability to work under fast-paced conditions
• Ability to make decisions and use good judgment
• Ability to prioritize various duties and multitask as required
• Ability to successfully work with others
• Additional duties as assigned

BASIC QUALIFICATIONS :

• Bachelor’s degree required or demonstrated equivalent combination of education, training, and experience.
• 3-5 years of digital advertising experience.
• Experience managing a brand’s social media advertising.
• Proficiency in Google AdWords.
• Experience in running programmatic campaigns.
• Advanced knowledge of popular digital advertising platforms and how they can be harnessed for a brand.
• Excellent written and verbal communication skills, including knowledge on how to write for social media.
• Highly organized and self-motivated.
• Ability to prioritize and meet deadlines.

PREFERRED QUALIFICATIONS :

• Current Google Ads Certifications.
• Experience working with Google products, including GA4 and GTM is preferred.
• Experience running programmatic campaigns through a DSP.

OTHER REQUIREMENTS :

• Ability to regularly walk, sit, or stand as needed
• Ability to occasionally bend and push / pull as needed
• Ability to pass pre-employment drug screen and background check

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AtriCure has a variety of benefits available for US based employees and their families. Examples include Medical & Dental beginning day 1 of employment, 401K plus match, 20 days of paid Parental Leave, in addition to maternity leave, for new moms and dads, Volunteer Time off, Pet Insurance, and more.

Corporate-based employees also have full access to our on-site fitness center and cafeteria. To see a complete list of our benefits, please visit our careers website : AtriCure participates in the federal E-Verify program to confirm the identity of and employment authorization of all newly hired employees.

For further information about the E-Verify program, please click here AtriCure is an Equal Employment Opportunity / Affirmative Action employer and provides Drug Free Workplaces.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national or ethnic origin, age, protected veteran status, status as an individual with disability, sexual orientation, gender identity or any other characteristic protected by federal, state, or local law(s).

Other details

• Job Family Marketing Communications
• Job Function Marketing
• Pay Type Salary

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Last updated : 2024-04-23