This Position qualifies for Daily Pay!

Location: Mount Vernon, NY

Apply Online: bit.ly/AMGcareers

Job Summary

The Loyalty Marketing Coordinator will drive the execution of Atlantis Fresh Market’s customer loyalty and personalization roadmap. This unique role, which combines retail and technology industries, plays a key part in driving loyalty program tactics to increase customer engagement. The Loyalty Marketing Coordinator will collaborate with cross-functional teams and external partners to analyze performance to drive continuous improvement. The Loyalty Marketing Coordinator will be up-to-date with industry best practices, trends, and technologies related to loyalty programs. Ultimately, the primary objective for the Loyalty Marketing Coordinator is to increase customer lifetime value by driving incremental trips and spend across all Atlantis Fresh Market channels, including but not limited to social media, loyalty & delivery apps, email, and websites.

Duties and Responsibilities

• Deploy loyalty program strategies and tactics to drive customer acquisition, engagement, and retention.
• Execute roadmap for loyalty program features and benefits.
• Develop and implement targeted marketing programs to drive loyalty program success.
• Collaborate with cross-functional teams to align loyalty efforts with overall marketing and communication strategy via social media platforms, loyalty & delivery apps, email, and our websites.
• In partnership with internal teams, analyze program data to inform strategy, decision-making and continuous improvement of loyalty program offerings and benefits.
• Manage the calendar for loyalty program activities including managing loyalty program communications and promotions across multiple channels.
• Develop and execute loyalty program measurement and reporting processes.
• Oversee the administration of loyalty program rewards and benefits.
• Manage the testing and optimization of loyalty campaigns to improve results.
• In partnership with the Business Intelligence team, conduct customer research and surveys to inform loyalty tactics and strategies.
• Work with IT teams to integrate loyalty with all company systems and platforms.
• Partner with internal teams on the creation and management of loyalty content, including email templates, landing pages, and push notifications.

Stay current with industry best practices, trends, and technologies related to loyalty programs.

• Develop and maintain relationships with key stakeholders and external partners.
• Provide guidance and support to team members.
• Other tasks and projects as assigned.

Qualifications

• Positive, can-do attitude regardless of the task at hand
• 2 years of B2C marketing experience
• Proficiency in marketing automation - experience with a CRM or CDP a plus
• Experience in and proven track record in developing the operational backbone and managing multi-touch, integrated marketing campaigns within the digital environment
• Excellent project and people management skills, with a demonstrated ability to consistently orchestrate, prioritize, and manage multiple projects, from concept through implementation
• Support the marketing strategy and executive team by managing marketing projects across all brands.
• Knowledge of Asana/Trello/Monday, Klaviyo/Mailchimp/Constant Contact, and Adobe Creative Suite is helpful but not required
• Must be proficient in Microsoft applications especially Excel (not SQL), PowerPoint, and Word.
• Strong verbal and written communication skills
• Must be of legal age to work in the state or local city or town.
• Must be punctual.