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Assistant Manager, Public Relations
Athleta San Francisco, CA
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$140k-182k (estimate)
Full Time | Retail 2 Months Ago
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Athleta is Hiring an Assistant Manager, Public Relations Near San Francisco, CA

About the Role

In this role, you will work in an energizing, fast paced environment focused on all public relations endeavors. You will be an ambassador for our brands, driving press & brand awareness across all media channels. You will be responsible for creating impactful PR campaigns & influencing editorial coverage. You should have outstanding organizational skills with superior written and verbal communication

What You'll Do

  • Develop and manage all aspects of PR, including fashion and brand media outreach (national and regional), media and customer events as it relates to product and fashion press and brand sponsorships
  • Author press releases, talking points, Q&As, and other written materials to manage communication and increase awareness of the brand
  • Establish and maintain key relationships with editors, influencers, and key social channels to have continual messaging on the brand and product newness through show rooms and consistent outreach
  • Able to communicate difficult concepts in a simple manner
  • Participate in projects and assignments of diverse scope

Who You Are

  • Personality and composure to work with senior executives and major media outlets
  • Excellent organizational skills and ability to handle multiple projects simultaneously within budgets and on schedule
  • Ability to determine solutions independently, think creatively, and implement rapidly
  • Understanding of how brand engagement fits into the larger picture of marketing; Voracious consumer of culture, technology, and fashion and able to create stories/digital experiences at the intersection of all three
  • Present problem analysis and recommended solutions in a creative and logical manner

Job Summary

JOB TYPE

Full Time

INDUSTRY

Retail

SALARY

$140k-182k (estimate)

POST DATE

02/27/2024

EXPIRATION DATE

04/25/2024

WEBSITE

athleta.gap.com

HEADQUARTERS

NEW YORK, NY

SIZE

>50,000

FOUNDED

1998

TYPE

Product/Brand/Service

REVENUE

<$5M

INDUSTRY

Retail

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About Athleta

Athleta is a designer and online retailer of women's sportswear that includes yoga and athletic apparels.

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