A product specialist is someone who possesses in-depth knowledge about a specific product or range of products within a company's portfolio, specifically lighting, electrical, and home tech for residential applications. Their primary role is to understand the features, functionalities, and benefits of the product(s) they represent and effectively communicate this information to potential customers, clients, or other stakeholders.
Product specialists often work closely with our designers, marketing, manufactures, and product development team to ensure that the product meets market needs and is effectively promoted to the target audience. They may also provide training and support to sales staff, answer customer inquiries, gather feedback for product improvement, and stay updated on industry trends and competitor products.