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Marketing Program Manager
The Marketing Program Manager creates and manages the schedules and traffics creative marketing and advertising programs from concept to completion across thousands of outputs annually including video, billboards, catalogs, emails, social media, digital media, in-stores signage and content production.
The Program Manager manages creative projects from initiation to completion and coordinates across marketing channel owners, internal and external creative resources, content producers, merchandising and executive level approvals as needed based on each individual marketing program. The ideal candidate will have strong organizational skills, familiar with the Workfront project management tool, be detail oriented and possess the ability to assess workload or scheduling conflicts and identify solutions in a timely and fluid manner.
Responsibilities:
Manages and monitors scheduling, trafficking, planning and resource management of thousands of creative marketing and advertising projects annually from program initiation through final output including video production, outdoor, direct mail, email creative, website creative, photoshoots, social media, influencers and more
Utilizes the Workfront project management tool to create and manage project plans/timelines, weekly status and manages project related meetings
Schedules, manages and creates agendas for creative briefings, marketing channel reviews, merch reviews, executive team reviews, etc
Actively and quickly identifies workload and scheduling conflicts or roadblocks and partners with those impacted to identify solutions in a timely and fluid manner to ensure all marketing programs stay on track. Knows when to elevate concerns over timelines and schedules to Supervisor
Alert teams if requests are outside scope for budget & adjust accordingly
Actively and seamlessly adjusts projects and schedules in accordance with changing business and marketing priorities and goals and/or resource constraints
Tracks new project requests from across the organization and embeds them within ongoing marketing workflows
Collaborates with various partners (channel leads, studio, agencies, content/design team, omni team) on orchestrating schedules and ensuring all stakeholders are aware of key milestone dates
Actively Identifies and recommends opportunities for process efficiencies and organization
Maintain effective and on-going communications and relationship with internal cross-functional teams and agency partners
Effectively communicate relevant project information to team(s) and stakeholders
Manage day-to-day communication with agency partners, channel leads, merchandising teams and content/design team
Updates weekly team status documents and distributes materials to keep projects and priorities moving forward
Desired Traits
Detail oriented, deadline driven, organized individual able to handle multiple tasks while working independently or as part of a team
Proficient with Workfront project management tool
Understands how different parts of the creative team function and work including art directors, copy writers, copy editing, photography, video production, etc.
Excellent and pro-active problem-solving skills
Strong communication skills both verbal and written
Commitment to meeting daily, weekly, and monthly deadlines regardless of the obstacles
Instill best practices in project planning, execution and efficiencies
Team Player
Ability to think through projects and assess resources
Qualifications:
6 years of creative program management specific to creative marketing and/or advertising required
Previous experience with project management software required, Workfront preferred
Full Time
Skilled Nursing Services & Residential Care
$100k-130k (estimate)
05/24/2024
07/22/2024
athomehs.com
SCHNECKSVILLE, PA
25 - 50
2011
PATRICK STONICH
<$5M
Skilled Nursing Services & Residential Care
The job skills required for Marketing Program Manager include Advertising, Problem Solving, Channel Marketing, Communication Skills, Scheduling, Communicates Effectively, etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Program Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Program Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Marketing Program Manager positions, which can be used as a reference in future career path planning. As a Marketing Program Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Program Manager. You can explore the career advancement for a Marketing Program Manager below and select your interested title to get hiring information.
If you are interested in becoming a Marketing Program Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Marketing Program Manager for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Marketing Program Manager job description and responsibilities
They oversee all aspects of the program, from brainstorming the vision to final approval of content and deliverables and deployment of communications and media campaigns.
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Ensuring customers and management are satisfied with the proposed marketing campaigns.
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Marketing project managers supervise both the people working on marketing projects and the projects themselves.
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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Marketing Program Manager jobs
Stay on top of the latest marketing trends.
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There are six essential skills an aspiring marketing manager should work to develop.
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Ask big picture questions and learn to think about strategy.
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Consider hiring an Affiliate Manager.
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Join professional marketing associations.
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Step 3: View the best colleges and universities for Marketing Program Manager.