Job Purpose:

The Marketer is a representative to hospitals, physicians on hospital staff,
independent senior facilities, long term care facilities and community events. Assures At Home
Care relevance to the community, the Marketer develops sales by making initial presentations;
explaining products, services, and by performing community outreach. The Marketer
will report directly to the CEO.

Skills/Qualifications:

Must be 21 years of age with a HS diploma and Associate’s Degree in
Human Services, Marketing, Business or Nursing.

Job Responsibilities:

● Identifies development potential in accounts by studying current business;
interviewing key customer personnel and company personnel who have worked with
customers; identifying and evaluating additional needs; analyzing opportunities.
● Initiates sales process by building new relationships and retaining current; qualifying
potential; scheduling appointments.
● Closes sales by overcoming objections; preparing contracts.
● Identifies needs to be filled; monitoring competitive companies; analyzing and
relaying customer reactions.
● Keeps management informed by submitting activity and results reports, such as
weekly call reports, weekly work and activity plans, and monthly and annual territory
analyses. Schedules and conducts monthly presentations to the agency.
● Communicates effectiveness of the marketing print materials, social media and
website.
● Conducts marketing analysis of target market.
● Services existing accounts, obtains clients, and establishes new accounts by planning
and organizing daily work schedule to call on existing or potential client leads and
other trade factors
● Participates in capital market development, including participation in road shows,
Assists with company job fairs and coordination of event planning.
● Listens to clients, volunteers, donors and the community in order to improve services
and generate community involvement. Assures community awareness of At Home
Care response to community needs. Determine the individual’s needs and screen for
potential eligibility for insurance.

● Ensures that there are enough marketing supplies in stock, notifying the office
manager for new orders.
● Assists with nursing home diversion and nursing home transition clients, as
applicable.
● Acts as a client advocate in complex service delivery systems and maintains an open
line of communication for at-risk seniors and their caregivers to ensure good
customer relations and to watch over system efficiency and protocols.
● Completes projects from assignment to following up on results.
● Contributes to team effort by accomplishing related results as needed.
Experience and Education
● High school diploma or equivalent.

Knowledge, Skills and Abilities
● Knowledge of professional customer service practices.
● Skill with operating standard office equipment to include various Microsoft Office
applications.
● Skill in interpersonal and both verbal and written communication.
● Ability to adapt to a constantly changing environment.
● Ability to multi-task and meet deadlines.
● Ability to maintain regular attendance.
● Ability to maintain professional appearance and demeanor.
● Ability to work as a member of a team.
● Participates in developing department goals, objectives and systems.
● Other duties as assigned