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Do you want to be part of an inclusive team that works to develop innovative therapies for patients? Every day, we are driven to develop and deliver innovative and effective new medicines to patients and physicians. If you want to be part of this exciting work, you belong at Astellas!
Astellas Pharma Inc. is a pharmaceutical company conducting business in more than 70 countries around the world. We are committed to turning innovative science into medical solutions that bring value and hope to patients and their families. Keeping our focus on addressing unmet medical needs and conducting our business with ethics and integrity enables us to improve the health of people throughout the world. For more information on Astellas, please visit our website at www.astellas.com .
This position is based in Northbrook, Illinois. Hybrid work from certain states may be permitted in accordance with Astellas’ Responsible Flexibility Guidelines. Candidates interested in hybrid work are encouraged to apply.
Purpose:
The Ophthalmics Global Brand Marketing is responsible for contributing to strategic direction and executing tactical project management for our Ophthalmics Global Brand Team and the Global Product Strategy Team. Also partner with GBL, Ophthalmics and other leaders to implement business processes as needed in support of global product launch.
Essential Job Responsibilities:
Under the leadership of the GBL, manage the cross functional co-creation process with prioritized countries, EST-C and INT-C, leading to the creation of insight-based strategies, including development of global messages, positioning, core campaigns and LCM including LoE strategy
Uncover actionable patient journey, scientific and competitive insights, provide input and direction to market research.
Co-chair the Global Brand Team, aligning on commercial strategies and decision-making across the alliance
Translate scientific & market insights and competitive findings into business recommendations that deliver current and future success for the brand.
Contribute to cross-functional Global Product Strategy Team (GPST) to optimize strategies, create and drive the product launch and life cycle management and monitor performance.
Lead efforts to execute launch initiatives across disease education and product launch with a focus on Retina Specialists and Ophthalmologist
Work with key affiliates to optimize launch execution
Ensure clarity and alignment of our clinical story execution through collaboration across access, patient marketing retina innovation, medical, legal and compliance functions; Partner with country marketing teams to provide clear expectations for field execution of clinical story
Lead and optimize disease education and branded deliverables from external partners (agencies, market research teams)
Collaborate to capture the voice of patients, caregivers, retina specialists and their staff so that their needs are understood and reflected in brand tactics and initiatives; Understand the voice of the customer through direct discussion with retinal specialists
Work with communications team to drive external and internal communications
Lead the congress strategy development and implementation working collaboratively with country teams, medical affairs and congress & events team
Represent the brand in external customer engagements where necessary
Lead for HCP promotional review - project submission, review, and execution
Organizational Context:
Qualifications
Required:
10 years Ophthalmology/retina knowledge & experience
Knowledge gained through a university degree. Master preferred
12 years of progressive commercial experience
Recent, significant launch experience
Proven ability and experience to effectively lead an international commercial group in a complex global environment for a multinational pharmaceutical company
Ability to travel 20-25%
Benefits:
Medical, Dental and Vision Insurance
Generous Paid Time Off options, including Vacation and Sick time, plus national holidays including year-end shut down
401(k) match and annual company contribution
Company paid life insurance
Annual Corporate Bonus and Quarterly Sales Incentive for eligible positions
Long Term Incentive Plan for eligible positions
Referral bonus program
#LI-KT1
Category Global Brand Lead, ACP
Astellas is committed to equality of opportunity in all aspects of employment.
EOE including Disability/Protected Veterans
Other
Wholesale
$77k-96k (estimate)
01/05/2024
06/24/2024
LEVALLOIS-PERRET, ILE-DE-FRANCE
200 - 500
1954
DIRK ARMIN KOSCHE
$200M - $500M
Wholesale