At ASICS, we empower our employees to pursue their career goals. If this sounds like you, then we want you on our team.

ASICS has been dedicated to designing the most technically advanced footwear and athletic products in the world for over 60 years. All of that comfort, fit, and functionality starts within the minds of the passionate people that work within our walls.

Based upon our core values, everyone's input and contributions are respected at ASICS America. We nurture a collaborative environment and hire team members that are never content, always pushing through their own limitations, continually in the pursuit of improving performance, are innovative and creative, reach for new challenges, and always aim to surpass the next goal.

Our Mission: We pledge to bring harmony to the body and soul

ASICS, an acronym derived from the Latin phrase, Anima Sana In Corpore Sano - a sound mind in a sound body. Staying true to the philosophy by which it was founded, every ASICS innovation, every concept, every idea is intended to create the best product. Our mission is to become the number one brand for the sports enthusiast. To accomplish this, we pledge to continue to make the best product; striving to build upon our technological advances and pushing the limits on what we can learn from the body and its needs in athletic gear.

POSITION PURPOSE / SUMMARY STATEMENT (defines the major functions/purpose of the position):

We are looking for a passionate, detail-oriented CRM Marketing Coordinator who is a self-starter and can build and deliver campaigns and messaging that bring value and engagement from our customers while working in a fast-paced environment. Reporting directly to the CRM Marketing Manager, the CRM Marketing Coordinator will manage the daily execution of CRM marketing campaigns (email and SMS). They will own end-to-end email/SMS campaign execution, including campaign building and set up, targeting and workflow set up, QA process and deployment. The CRM Marketing Coordinator will collaborate with other departments, teams, and stakeholders to coordinate accurate details, discuss potential strategies, and provide an exceptional customer experience.

In this role, you will also be required to learn the ins and outs of the ASICS brand and the different cadences in which consumers are messaged. The ideal candidate should be passionate about learning about consumers and the relationship ASICS crafts with them through various digital touchpoints. This position works on the Creative and Digital Marketing team, which has high visibility in the organization as the main source of driving external traffic to ASICS website.

SUPERVISORY RESPONSIBILITIES (include titles of positions directly reporting to this position):

• This position does not have supervisory responsibilities.

DUTIES AND RESPONSIBILITIES:

• Create, execute targeted email, and SMS marketing campaigns to engage customers and drive conversion, including setting up campaigns, structuring A/B tests, Q/A’ing and scheduling in SFMC and Attentive platforms.
• Track and analyze customer interactions and behaviors to identify trends, opportunities, and areas for improvement. Monitor data quality and consistency, identifying and resolving any issues or discrepancies to CRM and ADI teams.
• Support configuration and maintenance of data automations and queries in CRM platforms.
• Generate reports and provide insights on CRM performance metrics, such as customer acquisition, retention, and engagement.
• Support CRM Marketing Specialist in vendor-related management and act as lead campaign builder for referral and remarketing programs within Extole and Sale cycle platforms.
• Implement and optimize CRM workflows and processes to enhance efficiency.
• Collaborate with cross-functional teams to help implement CRM strategies and best practices.
• Produce monthly competitor reports across email, SMS, and omnichannel loyalty programs.
• Assist in the training and development of intern and ACE program participants.

KNOWLEDGE, SKILLS & ABILITIES:

• Experience in Salesforce (Marketing and Commerce Cloud)
• Experience in SMS marketing (Attentive or similar platform)
• Experience in Google Analytics, Tableau, or similar reporting tools
• Strong SQL and Excel skills, including the ability to measure and report on performance and success to forecasted KPI’s.
• Team Player, all-hands on deck mentality with an ability to multitask and prioritize tasks with strict deadlines.
• Highly organized, detail-oriented and focused on quality control and execution efficiency.
• Strong written and verbal communication skills; demonstrated through reporting and presentations in a business.

CORE COMPETENCIES:

• Customer Focus
• Innovation & Creativity
• Collaboration & Mutual Respect
• Leadership
• Results Driven

MINIMUM QUALIFICATIONS

EDUCATION/EXPERIENCE:

• Bachelor’s Degree or equivalent work experience required.
• 1 years of experience in CRM Marketing preferred.
• Experience working with SalesForce Marketing Cloud or similar programs.
• Experience working with Attentive SMS Marketing or similar platform.
• Experience with Microsoft Office Suite (Word, Excel, PowerPoint, etc.)
• Experience in Google Analytics, tableau, or similar reporting programs.

CERTIFICATES, LICENSES, REGISTRATIONS:

• Relevant digital marketing certifications a plus

PHYSICAL DEMANDS: In general, the following physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to allow differently abled individuals to perform the essential functions of the job.

• Must be able to see, hear, speak, and write clearly to communicate with employees and/or other customers.
• Manual dexterity required.
• Limited activity, no lifting, limited walking.

WORK ENVIRONMENT: In general, the following conditions of the work environment are representative of those that an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to allow differently abled individuals to perform the essential functions of the job within the environment.

• The office is clean, orderly, properly lighted, and ventilated. Noise levels are considered low to moderate.

ASICS America Corporation reserves the right at any time, with or without notice, to alter or change job responsibilities, reassign, or transfer job positions or assign additional job responsibilities within your general skill set or capabilities. ASICS America Corporation is an equal opportunity employer.

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ASICS CCPA Pre-Collection Notice for Job Applications: We collect personal information (PI) from you in connection with your application for employment with ASICS America Corporation, including the following categories of PI: identifiers, personal records, professional or employment information, and inferences drawn from your PI. We collect your PI for our purposes, including performing services and operations related to your potential employment. For additional details or if you have questions, contact us at hrccpa@asics.com.

The above statements are intended to describe the general nature and level of work being performed by employee(s) assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of employee(s) assigned to this job. ASICS America Corporation reserves the right at any time, with or without notice, to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities within your general skill set or capabilities. ASICS America Corporation is an Equal Opportunity Employer.