Role Summary:
As the Demand Generation Specialist for Ascent Cloud, you will be responsible for analyzing data, developing strategies, and executing those strategies to improve demand generation efforts to support Ascent Cloud’s growth goals. In this role, you will be expected to research potential targets, generate inbound leads, and nurture relationships with prospects and customers via digital channels. This will be done through various channels including market research and email campaigns. You must be able to work independently, prioritize tasks, and meet deadlines. This is a mid-level position that reports to the Director of Marketing.
Responsibilities
Research and identify potential leads through various channels, including online research, email, and other activities
Organize, develop and maintain a database of leads, lead lists, and prospects for future reference
Collaborate with sales and marketing teams to develop effective demand generation strategies
Analyze and report on demand generation metrics to track progress and identify areas for improvement
Stay up-to-date with industry trends and best practices for demand generation
Manage and prioritize multiple tasks and projects to meet deadlines
Requirements
Bachelor’s Degree in Marketing, Communications, Business, or related fields
2 years of relevant work experience
Proven track record of successfully meeting and exceeding lead goals
Excellent communication skills, both verbal and written, as well as strong analytical and problem-solving abilities
Ability to manage multiple projects simultaneously
Proficiency in using marketing software (e.g. Pardot, Google Analytics, Salesforce)
Experience in developing and implementing demand generation strategies
Ability to analyze data and make data-driven decisions