Description

Marketing & Graphic Design Manager

Headquartered in Coventry Rhode Island, Seaside Casual Furniture manufactures outdoor furniture out of EnviroWood®, an all-weather, low-maintenance, eco-friendly material made from recycled bottles and jugs. As a division of a family-owned and operated business for over 100 years, Seaside Casual has been leading the casual furniture industry with its award-winning design and manufacturing since 1996.

PURPOSE:

The Marketing and Graphic Design Manager serves as the gatekeeper of Seaside Casual's brand and positioning globally. This individual is responsible for building out the strategic marketing plan along with the development, coordination, implementation, and execution of all marketing activities across all channels. The Marketing and Graphic Design Manager works collaboratively with the Executive Team, Sales, Operations, Administration, and Design to develop effective marketing programs designed to create brand awareness, customer acquisition, retention, and loyalty to ensure coordination and mutual effectiveness of all marketing efforts. This individual must also be able to operate in a start-up environment with the ability and desire to not only drive high-level strategy but also get in the weeds to drive results.

ESSENTIAL FUNCTIONS:

• Develop a coherent marketing communications plan that ensures consistent, accurate messaging is communicated across all media and channels, which supports the business objectives of each market segment globally.
• Able to take graphic design projects from concept to final output (Print, Web, Social). Experience with Adobe Creative Suite required.
• Maintain, manage, and develop the web presence of seasidecasual.com, including product and dealer databases, image display, and content updates as needed. Must be familiar with basic HTML, CSS, and various CMS platforms and processes.
• Manage and coordinate annual catalog and price list production ranging from photoshoots through to product information (pricing, specs, branding, and descriptions). Manage external production elements (graphic design, printing) from start to finish.
• Work with Sales and Customer Service to manage and update Customer Database and assist and lead in the development of new sales tools and markets.
• Collaborate with Design and Sales Team to support marketing mix objectives around Product, Promotion, Place, and Price.
• Manage digital assets and lead the development of marketing materials and content for all marketing channels including print, digital, multimedia, and the external website.
• Create advertising strategy and develop campaigns and coordinate with internal and external creative agency resources to execute the plan effectively, and consistently.
• Lead the execution of tradeshows and industry or client-based events, including booth layout, design, logistics, and setup.
• Measure the success of communication activities against defined benchmarks and report on the performance.
• Establish a strong social presence to drive the rapid growth of followers that also exhibit a high level of engagement with the brand.
• Develop an annual marketing budget and prioritize spending to support content creation and channel needs.

OTHER JOB DUTIES:

• All other duties - Perform all other duties as assigned including carrying out responsibilities, performing duties, using skills, and working in conditions necessary to perform all assigned tasks.

Qualifications

LEADERSHIP:

• Plan, delegate, and control work assignments
• Review salaries/wages of others and recommend changes as appropriate.
• Recommend new hires, promotions, transfers, demotions, disciplinary action, and terminations of employment.
• Conduct performance reviews.
• Establish a departmental budget and have sole accountability for the results as measured against the budget.
• Have managerial-level responsibilities for a clearly identifiable program/department.

COMPETENCIES/SKILLS:

• Ability to effectively communicate with employees at all levels of the organization.
• Expert understanding of how to build and execute integrated marketing strategies for consumer products sold through varying distribution channels.
• Comprehensive ability to effectively work directly with internal and external marketing customers and partners.
• Advanced project management capability.
• Ability to originate and foster creative processes from ideation to implementation.
• Ability to manage budgets, and media plans, and meet deadlines in a dynamic and changing environment.
• Professional standard of conduct, demonstrating confidential, ethical, and trustworthy behavior.
• A passion for getting things done, an appreciation for details, and a belief in continual process improvement.
• Exceptional written and verbal communication skills.
• Strong technological understanding and capabilities.
• Proficiency in Adobe InDesign, HTML/CSS, and Microsoft Office Suite. Experience with Adobe Acrobat, Adobe Photoshop, and Adobe Illustrator. Familiarity with WordPress helpful.
• Experience with KeyShot, Solidworks and/or SketchUp is a plus.

PHYSICAL REQUIREMENTS & WORKING CONDITIONS:

• This position requires prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift 15 pounds at a time.
• Noise level is low.

EDUCATION & EXPERIENCE:

• Bachelor’s Degree in Marketing, Graphic Design, or a minimum of five years in a leadership role in Marketing.

We offer a comprehensive benefits package offering flexible options to meet your healthcare needs and a robust 401(k) and Roth retirement savings program. Our competitive compensation package is based on one’s skillset and experience.