Job Purpose : Serves clients by planning and directing online advertising campaigns.Duties :

• Determines online advertising campaign requirements by utilizing product or service knowledge, understanding of the interactive web environment, marketing research, media capabilities, and audience characteristics.
• Identifies current and future online customer service requirements by establishing rapport with potential and actual web-using customers and other persons in a position to understand customer requirements.
• Develops advertising budget by conferring with agency artists, codewriters, graphic designers, copywriters, photographers, and other media-production specialists to select media and estimate costs.
• Obtains client acceptance by developing an online campaign strategy; preparing and presenting proposals, concepts, storyboards, and other copy, print, and onscreen mock-ups.
• Guides advertising production by coordinating marketing research, copywriting, art layout, media time and site design, special display, and promotional items.
• Implements advertising campaigns by negotiating screen space; authorizing contracts.
• Evaluates, adjusts, and redirects advertising campaigns by studying and analyzing sales results, demographics, customer satisfaction surveys, and other market research information.
• Maintains client confidence and protects advertising operations by keeping information confidential.
• Provides account information by answering questions and requests.
• Prepares reports by collecting, analyzing, and summarizing information and trends.
• Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications;

Contributes to agency effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations;

recommending options and courses of action; implementing directives.

• Contributes to agency team effort by accomplishing related results as needed.Skills / Qualifications : On-line Advertising Sales, Advertising Plan, Client Relationships, Developing Budgets, Account Services, Project Management, Direct Marketing, Marketing Strategy, Marketing Research, Creative Services, Productivity

Last updated : 2024-05-09