Arch Advisory Group is Hiring a Marketing Operations Lead - Relocation to Fitchburg, WI Near Visalia, CA
My client is seeking a full-time Marketing Operations Lead. As a Marketing Operations Lead, you will ensure no lead is left behind, marketing touch points are attributable, the marketing database and marketing tech stack are strong, and we have a best-in-class owned email program. Relevant Experience:
Bachelor s degree in Business, Marketing, Information Systems or related field of study
Minimum 5 years of progressive experience in email marketing, automation, segmentation, etc.&
Demonstrated leadership in applying marketing technology within the business to improve execution and contribute to company growth
Extensive experience and proficiency with large marketing or sales systems (e.g. Marketo, Microsoft Dynamics)
Experience implementing and optimizing multi-touch attribution models and solutions (e.g. Bizible or other tools)
Self-starter. Proven ability to drive projects through to completion while showing initiative and good decision-making.
Experience working in an Agile development methodology. Hands-on experience with JIRA and Confluence is a plus.
Culture We value our employees by providing:
Excellent health, dental, and vision plans
Generous 401 (K) savings and profit sharing
On-site UW Health clinic, fitness center, and walking paths
Education assistance and internal training programs
Electric vehicle charging
Apply to learn more about our incredible benefits!
Responsibilities Primary Responsibilities:
Manage the Marketing Operations roadmap, keep abreast of industry trends and work with senior management across Marketing, Sales, and Customer Success to outline our long-term vision
Collaborate with the demand generation team to optimize strategy, attribution models and funnel metrics in order to meet KPIs
Define and implement best-in-class lead scoring practices to enable higher conversions of quality leads
Own and maintain data accuracy and develop a comprehensive view of key audiences to ensure the health of the marketing database, including data enrichment and segmentation
Work closely with marketing teams to define email campaign strategy to ensure we are being fully effective
Flawlessly manage ongoing production, testing, execution, optimization, and reporting of all B2B/B2C/Operational email campaigns for the organization including email compliance and the management of the marketing team email calendar
Act as liaison with the business stakeholders to articulate business problems/opportunities, develop use cases, and deliver business requirements to our partners in IT
Proactively analyze data to develop insights and make recommendations on areas for improvement
#ARCHMKTG Requirements Proficiency with large marketing or sales systems (e.g. Marketo, Microsoft Dynamics Minimum 5 years of progressive experience in email marketing, automation, segmentation, etc. Equal Opportunity Employer Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or national origin.