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Title: Director of Student Recruitment and EnrollmentExemption Status: Exempt
Reports to:Chief of SchoolsLocation: Washington, DC
About AppleTree
Position Summary
The Director of Student Recruitment and Enrollment is responsible for driving, developing, implementing and overseeing student recruitment and enrollment strategies and policies across AppleTree’s network of thirteen schools to meet annual enrollment targets. This is the most senior role overseeing enrollment and the individual sets and drives towards a strategic vision for enrollment and recruitment of students. This includes partnering with communications team to develop and effective communications, events and outreach strategies, managing and ensuring complete compliance of enrollment processes including data integrity, oversight of the student information system as it relates to enrollment data, training and providing on-going professional development to campus-based Operations Specialists, providing oversight of enrollment initiatives at the campus-level and working collaboratively to create and implement an annual strategic recruitment plan and serving as project manager for all recruitment work. This position is also responsible for designing appropriate workflows and ensuring they are adhered to from engagement/recruitment through to enrollment/re-enrollment.
This role supervises a team of Community Relationship and Engagement Coordinators, Student Enrollment Canvassers, and an Enrollment Operations Manager.
What you’ll do…
Student Enrollment and Recruitment Leadership
Develop an annual strategic vision and plan to meet enrollment targets across all campuses and partner schools rooted in research and data
Lead and project manage the implementation of the annual recruitment plan at the network and school level working across teams including school-based staff, data teams, communications teams to ensure enrollment targets are met network-wide and for each campus
Manage and coordinate a diverse team to meet annual enrollment targets including network and school based staff to direct all recruitment and enrollment efforts
Drive and manage campus-based and network recruitment and enrollment efforts and support campuses in attaining goals making real-time adjustments, as necessary
Align network and camus resources, as needed, to meet network enrollment goals
Conduct research and analysis of enrollment trends to inform annual recruitment plan
Partner with the Communications team to set annual communications vision aligned to enrollment objectives. Collaborate with communication team to update enrollment webpages, enrollment advertisements, update enrollment forms, communications and templates
Network Enrollment Operations Management
Provide oversight of internal student information systems and compliance reporting functions in state agency information systems, including PowerSchool , OSSE’s SLED, THE BOX; Serve as power user and maintain knowledge of databases
Analyze enrollment data and trends on an ongoing basis to align network and school efforts and staffing to meet enrollment targets
Oversee and direct all campus-based enrollment activity and support campuses in attaining goals
Represent AppleTree at all agency trainings and working groups facilitated by OSSE, MSDC or PCBS; Schedule trainings with applicable agencies for AppleTree staff
Build positive working relationships with Family Engagement team, school-based staff and others as needed to support, coordinate and communicate work and workflows related to enrollment
Support schools in implementing their family engagement plans aligned to meeting enrollment objectives
Analyze family engagement/recruitment data and use it to to inform decision making
Lead and/or facilitate regular and on-going professional development opportunities for school-based and Central Office staff to build both technical and adaptive skills related to enrollment management
Manage the network-wide enrollment budget
Manage Network Enrollment Policy Development, Implementation and Training
Establish, document and communicate common procedures, guidelines and timelines for enrollment
Lead processes to create process documentation and training materials on enrollment policies, procedures and processes
Lead and/or facilitate regular and on-going professional development opportunities for school-based and Central Office staff to build both technical and adaptive skills related to enrollment management
Represent AppleTree at all agency trainings and working groups facilitated by OSSE, MSDC or PCBS; Schedule trainings with applicable agencies for AppleTree staff
Contribute to a Community of Practice
Demonstrate knowledge and alignment with the AppleTree policies and procedures and relevant governing grant documents.
Effectively communicate the AppleTree vision, mission and activities to a variety of stakeholders
Respect confidentiality
Maintain cooperative, respectful and supportive relationships with colleagues
Demonstrate punctuality, good attendance and professionalism for all duties
Effectively use time and resources
What we’re looking for…
This role requires a working knowledge of MySchool DC Enrollment processes and related compliance considerations. Additional requirements include:
Bachelor’s degree in a related field from an accredited four-year college or university, along witha minimum of five to seven years of related experience
Prior experience managing people or enterprise processes in a similar role
High proficiency in modern technologies including Excel, G Suite (now Google Workspace), MSOffice software, databases and Zoom with a preference for experience in SLED, PowerSchool andMySchool DC
Experience in a similar role in a traditional district or charter school is strongly preferred
Excellent written, verbal and interpersonal communication skills
Demonstrated ability to thrive in ambiguity through the use of innovation, problem-solving andgood judgment
Exceptional reliability, integrity, and ability to responsibly handle confidential information withdiscretion
Belief in and commitment to the mission and core values of AppleTree Early Learning PublicCharter School
Ability to make recommendations to effectively resolve problems by using sound, professional judgment that consistent with policies, procedures, regulations or federal and state laws
Ability to listen, influence, and execute through others while coordinating across a broad anddiverse group of stakeholders
IMPORTANT: Per Mayor’s Order 2021-109, on-site staff are required to be fully vaccinated against COVID-19. All AppleTree on-site staff are required to provide proof of full vaccination against COVID-19 or obtain an approval for exemption due to medical or religious reasons.
Note
The preceding description is intended to describe the general nature and level of work performed by individuals in this role and is not designed to be an exhaustive list of all duties and responsibilities required of the Director of Recruitment and Enrollment. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.
What's in it for you…
Competitive Salary
Employee Health Benefits that are in the 95th percentile of other schools in the DC Metro Area
Fully covered Dental
Benefits for you and all eligible dependents
Fully covered Short Term Disability, Long Term Disability, Accidental Death and Dismemberment and Life insurance with buy-up options
Free Online Wellness Platform for you and up to 4 eligible dependents
Competitive Paid Time Off, including early close Mental Health Days
5% Employer Contribution to your Retirement Account (whether you contribute or not)
AppleTree Scholarship to pay for continued education
Network Professional Development Opportunities
To Apply
Please visit our website: https://www.appletreeinstitute.org/join-our-team or email talent@appletreeinstitute.org with your resume and cover letter.
AppleTree Diversity, Equity and Inclusion Statement
At AppleTree, we endeavor to foster an environment where each person’s true self and experience iswelcome. We believe that only with a diverse and inclusive environment can you truly celebrate andsupport all students, families, and staff. Our commitment to diversity is founded on the belief that ourcommunity is strengthened by the vibrant exchange that occurs when individuals with differentbackgrounds, abilities, and heritages share their various perspectives with one another.
Full Time
Preschool & Daycare
$79k-121k (estimate)
10/10/2023
05/09/2024
appletreepcs.org
Washington, DC
100 - 200
Preschool & Daycare