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Appian is actively seeking an Industry Strategy Marketing Lead to drive marketing strategy and program execution for Insurance, one of our fastest-growing market segments. This person will partner with Sales, Marketing, Product Management, Customer Success, and other GTM functions to drive awareness and demand for the Appian AI process automation platform and related solutions in Insurance and its sub-markets. This person will create holistic industry marketing strategy plans, coordinate across departments to execute those plans, and measure and report on program effectiveness against pipeline and revenue goals.
Responsibilities and Skills:
Collaborate across GTM functions—Sales, Marketing, Product Management, and Customer Success—and act as the central point of contact to drive stakeholder buy-in and ensure the success of all GTM/Marketing efforts for Insurance.
Qualifications:
Full Time
Software & Cloud Computing
$121k-156k (estimate)
03/18/2023
07/09/2024
appian.com
TYSONS CORNER, VA
1,000 - 3,000
1999
MATTHEW CALKINS
$200M - $500M
Software & Cloud Computing