Sr. Paid Social Media Buyer

Sr. Paid Social Media Buyer (Lead Gen focused)

FT/Direct Hire

Hybrid in El Segundo

$110k-$120k

Must have lead generation experience. Insurance/Financial Services experience is a PLUS!

Our client, an exciting Performance Marketing Agency is looking for a Senior Media Buyer to join their growing team.

The position will oversee managing multiple media campaigns across social, native and display advertising channels and generate leads for service-based clients. The Senior Media Buyer will be responsible for the overall strategy, media planning & executing, optimizing, and reporting of these campaigns.

Responsibilities include:

Manage daily execution of digital media campaigns across multiple social media platforms.

Conceptualize and implement strategies for campaign creation.

Make hands-on bid updates to meet and exceed KPI’s and CPL targets.

Work with front-end development to build landing pages and ad units.

Run A/B and multivariate tests on landing pages, creative, messaging and user experiences.

Develop, maintain, analyze, and communicate detailed reporting of campaigns.

Collaborate with cross-functional teams to align paid media efforts with overall business goals.

Generate quantitative analysis and models to optimize campaign performance.

Keep up to date with best practices and strategies.

Help prospect and explore new potential advertising networks.

Perform competitive research and other tasks as needed.

Develop relationships with media vendors.

Qualifications:

3 Years of experience with Meta, Instagram, TikTok and Reddit Ads Platforms

Experience with Meta Ads lead generation for insurance/other financial services

Experience with Display and Native ad networks such as Taboola, Outbrain and Revcontent

Ability to strategize, analyze, and optimize campaigns.

Excellent verbal and written communication skills

BA/BS degree from 4-year university

MS Excel skills