Description

Under direct supervision of the Chief Executive Officer, responsible for the operations and administration of all marketing and promotional aspects of the Apache Gold Casino Resort and Apache Sky Casino and supervision of the Marketing Department staff.

• Responsible for overall operations and administration of the Casino marketing and promotion advertising policies including promotions, advertising, press releases, and all special events and entertainment for the Casino.
• Plans, organizes, develops and coordinates all marketing policies, procedures, and operating systems.
• Safeguards the best interests of the Casino by ensuring the most efficient, cost effective marketing and promotions systems.
• Provides direction and support to the Marketing staff.
• Oversees and monitors the results of Tour & Travel, Promotion, Special Events, Player’s Club. Establishes marketing fiscal budgets in conjunction with the General Manager, CFO, and Enterprise Board.
• Establishes promotions and publicity policies and procedures.
• Presents promotion proposals and budgets for approval.
• Directs and coordinates scheduling, preparations, and procedures with department and Casino staff as related to any special events or promotion at the Casino.
• Responds to request for marketing and promotions information concerning the Casino.
• Creates (as part of the Marketing team) the sales strategy, action plans and goals of the department.
• Works with Casino Directors to attain common goals to increase business volume.
• Communicates Marketing information effectively with all departments.
• Works continuously, aggressively, and professionally to increase business volume and meet the goals and objectives of the Enterprise Board.
• Responsible for developing an effective public relations policy and positive image within the community.
• Plans and oversees the advertising and promotion activities including online electronic media and direct mail.
• Ensures effective control of Marketing Department results, and takes corrective action to guarantee that achievement of Marketing Department objectives fall within the designated budgets.
• Maintains a good communication with co-workers and maintains a positive and professional work environment.
• Performs other duties as required

Requirements

MINIMUM REQUIREMENTS

The list of duties and responsibilities is illustrative only of the tasks performed by this position and is not all-inclusive.

• Bachelor’s degree in marketing, business administration or a related field and five years of progressive experience in the marketing and promotions field in the gaming industry, of which three years must have been in a supervisory capacity; or equivalent combination of education and experience.
• Must be 21 years of age.
• Must be able to successfully pass a pre-employment drug/alcohol screen and background investigation.
• Must be able to provide verification of being fully vaccinated for the COVID-19 virus or apply, and be approved, for a medical/religious exemption prior to employment.

KNOWLEDGE, ABILITIES, SKILLS AND CERTIFICATIONS

• Knowledge of principles and practices of public relations, promotions, and marketing in a customer service oriented environment.
• Knowledge of computer utilization in marketing/business operations.
• Knowledge of surrounding gaming industries.
• Ability to read and analyze general business periodicals and professional journals.
• Ability to write reports, business correspondence and procedure manuals.
• Ability to communicate effectively in the English language, both verbally and in writing with staff and the general public.
• Ability to conduct presentations to the staff, tribal officials and any other audiences in a professional appearance and manner.
• Ability to apply basic mathematical skills.
• Ability to solve practical problems and deal with a variety of concrete variables in situation where only limited standardization exists.
• Ability to interpret a variety of instructions furnished in written and oral form.
• Must complete the Food Handler’s Training instruction online and obtain the Food Handler’s Certificate within 90 days of employment. The Certificate must be updates every 2 years.
• Must complete the Arizona Title 4 BASIC Liquor Law Training Class and obtain the Certificate of Completion within 90 days of employment. The Certificate must be updated every 3 years.

WORK ENVIRONMENT

Work is generally performed in an office and Casino setting with exposure to second-hand smoke and a high noise level. Evening and/or weekend work may be required. Extended hours and irregular shifts may be required

Additional Information

All applicants must be able to demonstrate their US work authorization during the employment verification process.

Source: Hospitality Online