Client Notes: SWOT analysis, working with trade magazine, making short videos, managing websites, a publication for SWOT analysis

Job description:

• This position will work closely with the Vice President to coordinate and execute the marketing plan based on company strategic objectives, market characteristics, customer feedback and budgetary constraints by performing the following duties.
• ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
• Work with the Vice President to understand culture and core business structure associated with the marketing plan.
• Assure consistent communication of image and position through the organization both internal and external.
• Maintain relationships with trade magazines, website portals, industry associations, and community entities and pursue public relations opportunities through these sources.
• Work with the Vice President and Sales Engineers to develop marketing campaigns that include email, website offerings, newsletter, social media, print and other promotional materials.
• Researches, negotiates, and coordinates new marketing and advertising opportunities.
• Confers with outside advertising publications and third-party vendors on ongoing campaigns.
• Coordinates advertising schedules and placement and reviews rates.
• Create graphics and design layouts for print ads, flyers, brochures, email newsletters and social media accounts.
• Designing and creating, writing, and editing of marketing materials and art content for both print and electronic media.
• Assists the Vice President and Sales Engineers in planning and implementing public relations programs, promotions, and trade shows.
• Monitors and evaluates advertising budgets, usage and performance.
• Actively maintain current social media best practices, trends, tools and recommends new strategies, monitors, communicates and implements improvements as needed.
• Assists in maintaining and updating website and SEO efforts to drive performance, rankings, and traffic.
• Manages photography and videography of machines before shipment and maintains files.
• Coordinate with the Sales Engineers in the creation of short videos.
• Responds to customer requests for information obtained through marketing efforts, reply as directed by sales, and communicate customer contact information to appropriate sales personnel.
• Conducts customer surveys to obtain marketing information about organization, products, and services.
• Maintains marketing database and mailing lists including customer, competitor, and prospect files.
• Supervisory Responsibilities
• This job has no supervisory responsibilities.
• QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION And/or EXPERIENCE

• Associate degree (A. A.) or equivalent from two-year college or technical school; or three to five years related experience and/or training in marketing of capital process equipment; or equivalent combination of education and experience.
• Degree in marketing preferred. Knowledge of PC applications, including Microsoft Word, Excel, PowerPoint and database software is essential.
• Graphic experience with necessary design applications including Adobe Illustrator, Photoshop, InDesign, or similar software is a plus.

Job Type: Full-time

Salary: $80,000.00 - $100,000.00 per year

Benefits:

• 401(k)
• Health insurance
• Paid time off

Experience:

• Marketing: 1 year (Preferred)

Ability to Commute:

• Piqua, OH 45356 (Required)

Ability to Relocate:

• Piqua, OH 45356: Relocate before starting work (Required)

Work Location: In person