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LaSalle Network
Naperville, IL | Full Time
$70k-94k (estimate)
1 Week Ago
ampliFI Loyalty Solutions
Naperville, IL | Full Time
$87k-113k (estimate)
0 Months Ago
Marketing Specialist
$87k-113k (estimate)
Full Time | Business Services 0 Months Ago
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ampliFI Loyalty Solutions is Hiring a Marketing Specialist Near Naperville, IL

Summary
This is an individual contributor role and a great opportunity an experience Marketing Specialist to join our team! This Marketing Specialist role is labeled as a Marketing Engagement Manager at ampliFI. The Marketing Engagement Manager will be a member of the Marketing team and will be responsible for managing the B2B and product marketing strategy, development, and execution. Responsibilities will include B2B marketing, product marketing, and branding strategies for ampliFI and our products, both internally and externally.
The right candidate has the ability and experience to effectively execute and manage various content marketing, inbound/outbound, and digital marketing strategies to promote brand awareness and drive client recruitment and retention. The candidate will understand key marketing performance metrics to provide market research, competitive analyses, and industry trends in order to translate results into actionable insights. In addition, the candidate will lead ampliFI’s efforts in thought leadership content creation on social media, case studies, webinars, press releases, and blog posts.
Essential Functions
  • Manage end-to-end B2B and product marketing initiatives for our financial institution clients, including campaign and promotion development, and deliver results to key stakeholders (internal and external). Develop and implement lifecycle plans to drive growth through Marketing Cloud Journey Builder tools.
  • Create, execute, and build lifecycle journey maps for client retention and growth.
  • Lead and manage the development of brand and product marketing plans working closely with product, relationship management, and distribution partners to create an effective and efficient marketing strategy focused on growing audiences for ampliFI and its products and services through social, content, and digital media.
  • Responsible for thought leadership strategies such as compiling industry use cases and studies to share both internally and with our clients, as well as content creation for thought leadership to publish via social media, our corporate website, and webinars.
  • Manage internal employee communication initiatives.
  • This role is an individual contributor role.
Competencies and Skills
  • Marketing leadership skills (analytic and creative) with significant exposure to content production and digital marketing (digital ads, SEO, Google analytics, etc.).
  • Experience with lifecycle marketing development and execution, digital marketing, as well as creating and executing high-impact marketing campaigns
  • Create effective thought leadership B2B content, including social media and blogs
  • Ability to develop and implement actionable and measurable plans to drive business results
  • Familiarity with marketing metrics and key performance indicators
  • Track record of creative problem-solving and ability to thrive in a fast-paced environment
  • High energy, self-motivated, passionate innovator and customer advocate
  • Organization skills and attention to detail
  • Excellent verbal and written skills –development and preparation of executive-level documents and press releases
  • Experience with brand and product marketing with preferred knowledge of digital, print, and social media distribution marketing
  • Solid interpersonal skills and working with cross functional teams
Preferred Education and Experience
  • 5-7 years of product and B2B marketing experience
  • 3-5 years of building campaigns that drive product and sales success
  • Loyalty / rewards knowledge preferred
  • Financial Services, Credit Union, Bank, and Payments experience a plus
  • Marketing and campaign management lifecycle skills
  • Bachelor’s degree or equivalent in relevant work experience
  • Experience with Salesforce Marketing Cloud or similar applications is a plus
  • Adobe Creative Cloud experience a plus
  • WordPress experience preferred
  • Google Analytics and Google Ads experience preferred
Work Environment
This job operates in a professional office environment. This role routinely uses standard office equipment such as laptop computers and smartphones.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
  • While performing the duties of this job, the employee is regularly required to, stand, sit; talk, hear, and use hands and fingers to operate a computer and telephone
  • Specific vision abilities required by this job include close vision requirements due to computer work
  • Occasional light lifting is required
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
ampliFI Loyalty Solutions embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We believe the more inclusive we are, the better our company will be.

Job Summary

JOB TYPE

Full Time

INDUSTRY

Business Services

SALARY

$87k-113k (estimate)

POST DATE

05/23/2023

EXPIRATION DATE

06/06/2024

WEBSITE

amplifiloyalty.com

HEADQUARTERS

Naperville, IL

SIZE

50 - 100

INDUSTRY

Business Services

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The following is the career advancement route for Marketing Specialist positions, which can be used as a reference in future career path planning. As a Marketing Specialist, it can be promoted into senior positions as a Marketing Analyst IV that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Specialist. You can explore the career advancement for a Marketing Specialist below and select your interested title to get hiring information.